QUESTION AIDA is a model designed to ________. a. help marketing teams set attainable goals b. help marketing teams set specific goals c. replace the use of SMART goals d. specify how SMART goals will be achieved ANSWER d
Date: September 3rd, 2020
QUESTION Describe perfect competition and give an example. What will be an ideal response? ANSWER In a perfectly competitive market, there are many sellers of virtually identical products. It is very easy to enter and exit this market and there are many buyers. Price is rarely used to differentiate product. The agriculture industry is […]
Date: September 3rd, 2020
QUESTION Networking site are sources of potential candidates for an open position. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION When you are delegated responsibility for a particular facet of a project, be sure to ________. a. plan for each month because daily plans are unnecessary b. have the most up-to-date information c. not waste time worrying or anticipating problems d. answer every question, even if you do not have a particular figure or […]
Date: September 3rd, 2020
QUESTION An organization’s culture consists of the attitudes, values, and norms shared by its members. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION The primary goal of the Six Sigma approach is for only 3.4 defects to occur per one million opportunities. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Jack is the leader of a team in charge of developing a new marketing campaign for a sports drink. Which of the following represents the first step Jack and his team will likely take using the AIDA model? a. Get customers to want to buy the sports drink. b. Get customers to buy the […]
Date: September 3rd, 2020
QUESTION What are the three levels of innovation? Give an example of each. What will be an ideal response? ANSWER Incremental innovation is a simple improvement in current products or services. An example is Word 7.0 . Disruptive innovation involves unprecedented products that transform an industry. An example is the cell phone. Revolutionary innovation […]
Date: September 3rd, 2020
QUESTION Controlling is ultimately about monitoring all of the following EXCEPT ________. a. processes b. competitors c. employees d. procedures ANSWER b
Date: September 3rd, 2020
QUESTION The International Organization for Standards (ISO) polices companies to ensure that their products are in line with ISO standards. Indicate whether the statement is true or false ANSWER FALSE
Date: September 3rd, 2020
