Jack is the leader of a team in charge of developing a new marketing c

QUESTION

Jack is the leader of a team in charge of developing a new marketing campaign for a sports drink. Which of the following represents the first step Jack and his team will likely take using the AIDA model?

a. Get customers to want to buy the sports drink.
b. Get customers to buy the sports drink.
c. Attract attention to the sports drink.
d. Piquing customers interest so they want to learn about the sports drink.

ANSWER

c