QUESTION ________ act as the basis for managers to figure out how the business is doing. a. Vision statements b. Training and development c. Performance standards d. Mission statements ANSWER c
QUESTION When you are a delegatee, you should do all of the following EXCEPT ________. a. make a comprehensive review of everything, including events that could cause delays b. alert your manager if will not be able to make a deadline, but only after you are at least a week late c. bring what you […]
QUESTION Technological advances like Twitter give customers an almost instant impact on the quality of the products they receive. Indicate whether the statement is true or false ANSWER TRUE
QUESTION SMART goals should be all of the following EXCEPT ________. a. attainable b. relevant c. specific d. spontaneous ANSWER d
QUESTION Compare and contrast a monopoly and a monopolistic competition. What will be an ideal response? ANSWER In a monopoly, there is only one seller in the marketplace, which is almost impossible to enter. The product is unique, meaning there are no substitutes for it. Public utilities are an excellent example of monopolies. In […]
QUESTION Innovations are successful only if customers want them. Explain this statement with an example. What will be an ideal response? ANSWER Innovation is change that customers reward with their purchasing power. The text cites a good example of this with the Nokia cell phone. Nokia introduced a phone with many high-tech features, but, […]
QUESTION AIDA is a model designed to ________. a. help marketing teams set attainable goals b. help marketing teams set specific goals c. replace the use of SMART goals d. specify how SMART goals will be achieved ANSWER d
QUESTION Describe perfect competition and give an example. What will be an ideal response? ANSWER In a perfectly competitive market, there are many sellers of virtually identical products. It is very easy to enter and exit this market and there are many buyers. Price is rarely used to differentiate product. The agriculture industry is […]
QUESTION Networking site are sources of potential candidates for an open position. Indicate whether the statement is true or false ANSWER TRUE
QUESTION When you are delegated responsibility for a particular facet of a project, be sure to ________. a. plan for each month because daily plans are unnecessary b. have the most up-to-date information c. not waste time worrying or anticipating problems d. answer every question, even if you do not have a particular figure or […]