QUESTION An organization’s culture consists of the attitudes, values, and norms shared by its members. Indicate whether the statement is true or false ANSWER TRUE
QUESTION The primary goal of the Six Sigma approach is for only 3.4 defects to occur per one million opportunities. Indicate whether the statement is true or false ANSWER TRUE
QUESTION Jack is the leader of a team in charge of developing a new marketing campaign for a sports drink. Which of the following represents the first step Jack and his team will likely take using the AIDA model? a. Get customers to want to buy the sports drink. b. Get customers to buy the […]
QUESTION What are the three levels of innovation? Give an example of each. What will be an ideal response? ANSWER Incremental innovation is a simple improvement in current products or services. An example is Word 7.0 . Disruptive innovation involves unprecedented products that transform an industry. An example is the cell phone. Revolutionary innovation […]
QUESTION Controlling is ultimately about monitoring all of the following EXCEPT ________. a. processes b. competitors c. employees d. procedures ANSWER b
QUESTION The International Organization for Standards (ISO) polices companies to ensure that their products are in line with ISO standards. Indicate whether the statement is true or false ANSWER FALSE
QUESTION A job description details the personal qualities the employer considers important for the position in question. Indicate whether the statement is true or false ANSWER FALSE
QUESTION Setting high goals can be motivating and beneficial for an organization. However, according to SMART goal setting, if goals are extremely aggressive and too high to achieve the biggest risk involved is ________. a. disappointment and loss of morale b. not clearly defining the goal c. excitement and loss of morale d. not knowing […]
QUESTION Recruiting is the process of offering a promising candidate a job. Indicate whether the statement is true or false ANSWER FALSE
QUESTION Technology has created new modes of innovation. Explain this statement with an example. What will be an ideal response? ANSWER Companies like Google, Facebook, and Apple are changing the nature of innovation by allowing customers to use technology to create unique, personalized products and services. No two Google homepages or iTunes libraries are […]