UNA Strategic Market MGT by Google Apple Tesla Fitbit Dyson & Intel Discussion

Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Be sure to specifically address each one. How did branding play a role in that perception? For which brands do you think it played the biggest role? Be sure to explain. What other brands would you nominate as most innovative today? Why? What role did branding play in your judgment for those brands?

ref: Strategic Market Management, Aaker and Moorman, 11th Edition (chapter 11)

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