Business and Client Memos: The focus of this course is the evaluation of Strategic Impact Marketing principles and effective execution models and issues: From issue identification to resolutions. Hence, our operating model is a client-focused consulting practice.
The first page of the Client Memo should include:
1. the student’s name
2. the week the Write-up covers
3. the Case Study assigned
The assignment is to write a weekly client memo on the Problem/ Evaluation/ or Resolution. The memo is to the client from you as their consultant who is hired to analyze & solve marketing centered problems.
Accordingly, the memo must be client accessible, practical, service oriented, and possess a P&L effectiveness focus.
The Client Memo may have 4 sections with:
1)The first section will identify and clearly summarize the issue[s] and you will identify and
2)Evaluate the ‘mega-concept’;
3)The second section will summarize the relevant facts in the context of this overarching mega-cept issue presented;
4)The third section will provide a brief analysis of the key issue(s) in the framework of leading people and business change;
5)The fourth section will provide an insightful evaluation of the arguments/points presented;
6)Concluding with a business solution- based on your effective market-focused Management Recommendation.
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