Paid and Organic and Social Media Content Considerations Discussion

1.Discuss two potential benefits and two potential challenges to implementing and leveraging each for your organization. These can either be “on-channel” or “behind the scenes” benefits/challenges. It may be helpful to think about this through the lens of audience, resources, and content.

2.Thinking about both organic and paid approaches, what are some strategic social content approaches for your organization? How will this be beneficial in relation to your organizational and social media objectives, and resonate with your audience(s)? Provide 2-3 examples.

The organization is Tippsy ( each question should be 250+ words long.

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