NYU Random House Case Study
I will attach the case study. You have to answer the questions and the guideline for writing is-
GUIDELINES FOR WRITTEN CASES
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All papers are to be typed, double-spaced; two pages (2 min to 2.5 pages max).
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Please take time to organize your work so that it is clear and concise.
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You may want to construct charts or exhibits to convey your thoughts concisely.
Questions for Random House Case:
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Describe briefly the company history of Bertelsmann – its founding core competency, growth,
directors and leaders, etc.
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List and explain the four divisions of Bertelsmann. Is there a fifth social division?
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What are Bertelsmann’s core strategies? Describe and explain their four strategic pillars.
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Describe briefly Random House and how they came to be part of Bertelsmann. Explain how
Random House continued to expand within the large company.
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Explain the challenges presented by consumer purchasing behavior shifting from printed books
to e-books6
- Explain the strategy behind international growth, especially in entering and growing the
Chinese market.
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Describe and explain the search of future directions for Random House. Are there any
directions you would argue in favor of?