MKTG 3375 Saint Marys University International Marketing Questions Discussion

Please answer all three questions which are worth 20 marks each.

#1 When you are thinking about launching a product in a new country, what must you consider? What must you get ‘right’?

#2 It is critical that you have your Integrated Marketing Communications plan implemented correctly in the countries that you are promoting your products(s). What must you carefully think about?

#3 Why is leadership important for international marketing success?