Please answer all three questions which are worth 20 marks each.
#1 When you are thinking about launching a product in a new country, what must you consider? What must you get ‘right’?
#2 It is critical that you have your Integrated Marketing Communications plan implemented correctly in the countries that you are promoting your products(s). What must you carefully think about?
#3 Why is leadership important for international marketing success?
Place an order in 3 easy steps. Takes less than 5 mins.