1. What are the pros and cons of positioning Crescent as an energy drink, a sports drink, or a healthy organic beverage?
2. Critically evaluate the relevance of the research information provided with respect to making the decisions as to how to position the product?
3. What product positioning strategy do you recommend (discuss the likely reaction of competitors in coming to your decision)? Please draft a positioning statement for your recommended positioning.
4. Provide 2 strategic recommendations to PDB.
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