________ occurs when a person acquires more detailed knowledge and develops more memory and experience, has contacts with others in the same field of endeavor. a. Expertise b. Novice ability c. Intermediate effort d. Prodigy ANSWER A
Date: September 9th, 2020
Competing broadcasting networks are motivated to choose socially program timing. Indicate whether the statement is true or false ANSWER F When competing for advertising revenues, networks seek large audiences, and this motive does not produce ideal program broadcast times.
Date: September 9th, 2020
Cable has always been the major competitor for over-the-air broadcasting. Indicate whether the statement is true or false ANSWER F Cable service began as a way to extend broadcast service to remote areas and for a time was a complement to over-the-air broadcasting.
Date: September 9th, 2020
_________ occurs when people are so busy doing things they cannot plan or lead effectively. a. Task duration b. Task limitation c. Task saturation d. Task surrender ANSWER C
Date: September 9th, 2020
Ala carte cable service could overcome inefficient motives that arise when programs can be bundled by cable service providers. Indicate whether the statement is true or false ANSWER T Bundling allows inefficient outcomes that ala carte service would avoid.
Date: September 9th, 2020
In Maslow’s Hierarchy of Needs, what is the level that is least likely to be achieved? a. Physiological b. Safety and security c. Belongingness d. Self-actualization ANSWER D
Date: September 9th, 2020
_________ are defined as quantitative and/or qualitative criteria that reconcile resources with demands and serve as measures of values and goals. a. Attitudes b. Mid-level processes c. Standards d. 5-S principles ANSWER C
Date: September 9th, 2020
Satellite radio and MP3 devices are both new forms of competition for over-the-air radio broadcasting. Indicate whether the statement is true or false ANSWER T Both can take listeners away from over-the-air radio broadcasters.
Date: September 9th, 2020
__________ are backup or secondary plans to be used in case the first plan does not work out. a. Unilateral b. Directional c. Multilateral d. Contingency ANSWER D
Date: September 9th, 2020
Limits on the number of broadcast television stations or AM and FM radio stations one owner could own were eliminated by the Telecommunications Act of 1996. Indicate whether the statement is true or false ANSWER T Congress accepted that many new sources of competition existed from cable and other sources and eliminated ownership limitations […]
Date: September 9th, 2020
