QUESTION Which statement about the decline stage of the business life cycle is FALSE? a. A company may start the life cycle all over again with the same product. b. A company may be able to adapt to the consumers’ changing needs. c. Some competitors will drop out of the market. d. Some competitors will […]
QUESTION Employees going back to school to boost their skills is called ________. a. on-the-job training b. off-the-job training c. simulation training d. job shadowing ANSWER b
QUESTION In a bureaucratic organization, authority lies in the hands of lower-level employees. Indicate whether the statement is true or false ANSWER FALSE
QUESTION The Small Business Administration is ________. a. an institution funded and run by the federal government to help small businesses prosper b. an independent agency of the federal government that helps small businesses prosper c. a private corporation founded by entrepreneurs to help small businesses prosper d. a state-run organization found on many college […]
QUESTION Some companies are able to prolong the business life cycle by revitalizing an existing brand. An example of this is ________. a. American telegrams b. Arm & Hammer baking soda c. Western Union telegraphs d. Sony videocassette recorders ANSWER b
QUESTION Marketing 3.0 has risks because companies give up much control over content, design, and process. Indicate whether the statement is true or false ANSWER TRUE
QUESTION Hewlett-Packard’s leadership hired investigators who obtained Social Security numbers for Board members, employees, and reporters in order to access their personal phone records. This illegal scheme is known as ____________________. Fill in the blank(s) with correct word ANSWER pretexting
QUESTION In a bureaucratic organization, there are many rigidly imposed rules. Indicate whether the statement is true or false ANSWER TRUE
QUESTION Advertisements for breakfast cereals that promote directly to children often raise ethical questions. Why? What will be an ideal response? ANSWER Children are neither educated enough nor mature enough to make wise decisions regarding their health. Therefore an advertisement for a breakfast cereal that is full of sugar may appeal to them because […]
QUESTION Lean manufacturing applies only to processes that create goods. Indicate whether the statement is true or false ANSWER FALSE