QUESTION An advertisement that says that the product being offered is guaranteed to cure the common cold is operating unethically. How? What will be an ideal response? ANSWER The message in the advertisement is intentionally misleading, inaccurate, and manipulative. Since there is no guaranteed cure for the common cold, the company that created this […]
QUESTION The volunteer group that counsels small business start ups is ________. a. SBDA b. NASE c. SBA d. SCORE ANSWER d
QUESTION In the company with a centralized structure, decisions are made at the bottom and filter up to higher-level employees through the hierarchy of authority. Indicate whether the statement is true or false ANSWER FALSE
QUESTION Which statement about the decline stage of the business life cycle is FALSE? a. A company may start the life cycle all over again with the same product. b. A company may be able to adapt to the consumers’ changing needs. c. Some competitors will drop out of the market. d. Some competitors will […]
QUESTION Employees going back to school to boost their skills is called ________. a. on-the-job training b. off-the-job training c. simulation training d. job shadowing ANSWER b
QUESTION In a bureaucratic organization, authority lies in the hands of lower-level employees. Indicate whether the statement is true or false ANSWER FALSE
QUESTION The Small Business Administration is ________. a. an institution funded and run by the federal government to help small businesses prosper b. an independent agency of the federal government that helps small businesses prosper c. a private corporation founded by entrepreneurs to help small businesses prosper d. a state-run organization found on many college […]
QUESTION Some companies are able to prolong the business life cycle by revitalizing an existing brand. An example of this is ________. a. American telegrams b. Arm & Hammer baking soda c. Western Union telegraphs d. Sony videocassette recorders ANSWER b
QUESTION Marketing 3.0 has risks because companies give up much control over content, design, and process. Indicate whether the statement is true or false ANSWER TRUE
QUESTION Hewlett-Packard’s leadership hired investigators who obtained Social Security numbers for Board members, employees, and reporters in order to access their personal phone records. This illegal scheme is known as ____________________. Fill in the blank(s) with correct word ANSWER pretexting
