Business

The IT department has recommended that Otto use data mining to build c

QUESTION The IT department has recommended that Otto use data mining to build customer profiles and prepare business models to predict future purchasing behavior. Otto’s CEO is not in favor of data mining and argues that it shouldn’t be used. Which of the following statements, if true, supports the CEO’s argument for NOT using data […]

Read full post

Date: September 3rd, 2020

Interstate’s marketing director thinks that the company’s data mining

QUESTION Interstate’s marketing director thinks that the company’s data mining ability should be upgraded. Which of the following, if true, strengthens his position? A) Executives at Interstate want to use decision support systems to test business models. B) Interstate uses VSAT communications to relay confidential information among its various branches. C) Interstate’s various branches do […]

Read full post

Date: September 3rd, 2020

Some employees claim that Interstate’s intranet needs to be overhauled

QUESTION Some employees claim that Interstate’s intranet needs to be overhauled. Which of the following, if true, strengthens this position? A) Interstate is currently lagging behind many of its competitors. B) Interstate uses the latest in real-time marketing information technology. C) Interstate’s sales reps mostly work from independent self-run offices. D) Interstate relies heavily on […]

Read full post

Date: September 3rd, 2020

Many at Interstate feel that the information systems at the company ar

QUESTION Many at Interstate feel that the information systems at the company are not sufficiently tailor-made to each of the functions of the different departments. Which of the following issues is most relevant to deciding whether this should be a priority? A) the degree to which the various departments differ in their work functions B) […]

Read full post

Date: September 3rd, 2020

Interstate’s head of human resources claims that the company needs to

QUESTION Interstate’s head of human resources claims that the company needs to focus on improvements in the software available to employees. Which of the following, if true, strengthens her position? A) Many Interstate employees complain of slow, outdated computer hardware. B) Interstate has been slow to upgrade its employees’ web browsers with the latest versions. […]

Read full post

Date: September 3rd, 2020

Frisell’s claim assumes which of the following? A) Most consumers pre

QUESTION Frisell’s claim assumes which of the following? A) Most consumers prefer to shop online rather than at a traditional physical store. B) Identity thieves will continue to be motivated to steal people’s identities. C) Most identity theft occurs because consumers do not take sufficient safety measures. D) Identity theft mainly occurs as a result […]

Read full post

Date: September 3rd, 2020