Business

Which of the following is at issue between Marquand and Stevenson? A)

QUESTION Which of the following is at issue between Marquand and Stevenson? A) whether online selling is an important factor in business today B) whether information technology has made a significant difference to businesses C) whether doing business is significantly helped by online communications D) what the most important effect of information technology has been […]

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Date: September 3rd, 2020

The IT department has recommended that Otto use data mining to build c

QUESTION The IT department has recommended that Otto use data mining to build customer profiles and prepare business models to predict future purchasing behavior. Otto’s CEO is not in favor of data mining and argues that it shouldn’t be used. Which of the following statements, if true, supports the CEO’s argument for NOT using data […]

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Date: September 3rd, 2020

Interstate’s marketing director thinks that the company’s data mining

QUESTION Interstate’s marketing director thinks that the company’s data mining ability should be upgraded. Which of the following, if true, strengthens his position? A) Executives at Interstate want to use decision support systems to test business models. B) Interstate uses VSAT communications to relay confidential information among its various branches. C) Interstate’s various branches do […]

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Date: September 3rd, 2020

Some employees claim that Interstate’s intranet needs to be overhauled

QUESTION Some employees claim that Interstate’s intranet needs to be overhauled. Which of the following, if true, strengthens this position? A) Interstate is currently lagging behind many of its competitors. B) Interstate uses the latest in real-time marketing information technology. C) Interstate’s sales reps mostly work from independent self-run offices. D) Interstate relies heavily on […]

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Date: September 3rd, 2020