QUESTION Which of the following is most likely to necessitate the delegation of marketing functions to national subsidiaries? A. Differences in distribution channels B. Pressures for decreasing consumer surplus C. Lack of product customization D. Pressures for increasing economies of scale E. Pressures for increasing consumers’ reservation price ANSWER A
QUESTION Which of the following is true of a firm that pursues a global standardization strategy? A. It ensures that it pursues a high-cost strategy on a global scale. B. It has its production, marketing, and R&D activities in only one optimum location. C. It tries to customize its products to local conditions. D. It […]
QUESTION Firms that pursue which of the following strategies focus on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects, and location economies? A. International B. Transnational C. Localization D. Global standardization E. Nationalization ANSWER D
QUESTION Firms that pursue which of the following strategies differentiate their product offering across geographic markets to account for local differences? A. International B. Global standardization C. Transnational D. Multidomestic E. Nationalization ANSWER C
QUESTION Beginning in the 1970s, European and Japanese firms began to shift labor-intensive manufacturing operations from developing nations to their home countries where labor costs were lower. Indicate whether the statement is true or false. ANSWER FALSE Beginning in the 1970s, European and Japanese firms began to shift labor-intensive manufacturing operations from their home […]
QUESTION Which of the following strategies is a firm most likely to pursue when it simultaneously faces both strong cost pressures and strong pressures for local responsiveness? A. Global standardization strategy B. Localization strategy C. International strategy D. Transnational strategy E. Nationalization strategy ANSWER D
