QUESTION Which of the following functions creates a perception of superior value in the minds of consumers by solving consumer problems and by supporting them after they have purchased the product? A. Production B. Marketing and sales C. Human resources D. Customer service E. Logistics ANSWER D
QUESTION The two phenomena that help explain the experience curve are: A. learning effects and economies of scale. B. technology inputs and wealth transfer. C. leveraging subsidiary and local responsiveness. D. standardized manufacturing and global web. E. efficiency frontier and location economies. ANSWER A
QUESTION Which of the following is a value creation activity that falls into the category of primary activities? A. Creation and maintenance of information systems B. Customer service C. Human resources D. Logistics E. Company infrastructure maintenance ANSWER B
QUESTION Which of the following refers to cost savings that come from acquiring knowledge from doing a task? A. Learning effects B. Exponential effects C. Ancillary effects D. Economies of scale E. Location economies ANSWER A
QUESTION Which of the following support functions is most likely to involve dealing with the organizational structure, control systems, and culture of the firm? A. Human resources B. Logistics C. Information systems D. Company infrastructure E. Inventory management ANSWER D
QUESTION Processes are the: A. manner in which decisions are made and work is performed within the organization. B. metrics used to measure the performance of subunits. C. devices used to reward appropriate managerial behavior. D. metrics used to make judgments about how well managers are running the subunits. E. norms and value systems that […]
QUESTION Which of the following terms best represents the norms and value systems that are shared among the employees of an organization? A. Process scenario B. Organizational structure C. Business structure D. Organizational culture E. Management structure ANSWER D
QUESTION Who among the following should be viewed as part of a firm’s infrastructure? A. Procurement manager B. Top management C. Production manager D. Research and development scientist E. Marketing personnel ANSWER B
QUESTION Which of the following is a part of the organization architecture that consists of the metrics used to measure the performance of subunits and make judgments about how well managers are running those subunits? A. Reports B. Controls C. Rewards D. Knowledge flows E. Dominions ANSWER B
QUESTION If a value creation activity of a firm can take place in Mexico most effectively, then that activity of the firm must be based in Mexico. Firms that pursue such a strategy are most likely to realize: A. a position inside the efficiency frontier. B. the experience curve. C. economies of scale. D. location […]