QUESTION Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources. Indicate whether the statement is true or false. ANSWER TRUE Dispersing research and development (R&D) activities to […]
QUESTION There is generally a critical link among channel length, the final selling price, and the firm’s profit margin because each intermediary in a channel adds its own markup to the products. Indicate whether the statement is true or false. ANSWER TRUE Because each intermediary in a channel adds its own markup to the […]
QUESTION The expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international business are referred to as channel exclusivity. Indicate whether the statement is true or false. ANSWER FALSE Channel quality refers to the expertise, competencies, and skills of established retailers in a […]
QUESTION In terms of the differences between countries with respect to distribution systems, there is a tendency for lesser retail concentration in developed countries. Indicate whether the statement is true or false. ANSWER FALSE There is a tendency for greater retail concentration in developed countries. Three factors that contribute to this are the increases […]
QUESTION In terms of channel length, the more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer. Indicate whether the statement is true or false. ANSWER FALSE The more fragmented the retail system, the more expensive it is for a firm to make contact […]
QUESTION The shorter the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer. Indicate whether the statement is true or false. ANSWER FALSE The longer the distribution channel, the more intermediaries there are that must be persuaded to carry the product for […]
QUESTION Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. Indicate whether the statement is true or false. ANSWER FALSE Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a pull […]
QUESTION A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix. Indicate whether the statement is true or false. ANSWER FALSE A pull strategy refers to a marketing strategy emphasizing mass media advertising as opposed to personal selling in the promotional mix.
QUESTION When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments. Indicate whether the statement is true or false. ANSWER TRUE When managers in an international business consider market segmentation in foreign countries, they need to […]
QUESTION Many international businesses try to counter negative source effects by deemphasizing their foreign origins. Indicate whether the statement is true or false. ANSWER TRUE Source effects can be damaging for an international business when potential consumers in a target country have a bias against foreign firms. Many international businesses try to counter negative […]
