QUESTION In terms of the factors affecting product attributes, the impact of which of the following is particularly important in foodstuffs and beverages? A. Language B. Nationality C. Religion D. Tradition E. Gender ANSWER D
Date: September 3rd, 2020
QUESTION A concentrated retail system is one in which there are many retailers, none of which has a major share of the market. Indicate whether the statement is true or false. ANSWER FALSE In a concentrated retail system, a few retailers supply most of the market. Many of the differences in concentration are rooted […]
Date: September 3rd, 2020
QUESTION One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less. Indicate whether the statement is true or false. ANSWER FALSE One benefit of a longer distribution channel is that it cuts selling costs when the retail sector is very […]
Date: September 3rd, 2020
QUESTION There is generally a critical link among channel length, the final selling price, and the firm’s profit margin because each intermediary in a channel adds its own markup to the products. Indicate whether the statement is true or false. ANSWER TRUE Because each intermediary in a channel adds its own markup to the […]
Date: September 3rd, 2020
QUESTION The expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international business are referred to as channel exclusivity. Indicate whether the statement is true or false. ANSWER FALSE Channel quality refers to the expertise, competencies, and skills of established retailers in a […]
Date: September 3rd, 2020
QUESTION In terms of the differences between countries with respect to distribution systems, there is a tendency for lesser retail concentration in developed countries. Indicate whether the statement is true or false. ANSWER FALSE There is a tendency for greater retail concentration in developed countries. Three factors that contribute to this are the increases […]
Date: September 3rd, 2020
QUESTION In terms of channel length, the more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer. Indicate whether the statement is true or false. ANSWER FALSE The more fragmented the retail system, the more expensive it is for a firm to make contact […]
Date: September 3rd, 2020
QUESTION The shorter the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer. Indicate whether the statement is true or false. ANSWER FALSE The longer the distribution channel, the more intermediaries there are that must be persuaded to carry the product for […]
Date: September 3rd, 2020
QUESTION Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. Indicate whether the statement is true or false. ANSWER FALSE Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a pull […]
Date: September 3rd, 2020
QUESTION A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix. Indicate whether the statement is true or false. ANSWER FALSE A pull strategy refers to a marketing strategy emphasizing mass media advertising as opposed to personal selling in the promotional mix.
Date: September 3rd, 2020
