QUESTION Which of the following refers to choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets? A. Market imperfections B. Marketing mix C. Marketing intermediaries D. Marketing objectives E. Marketing plan ANSWER B
Date: September 3rd, 2020
QUESTION Which of the following is true according to Theodore Levitt’s article in the Harvard Business Review about the globalization of world markets? A. Accustomed differences in national or regional preferences are significant in world markets. B. The global corporation operates consistently at high relative cost. C. Technology has led to the emergence of global […]
Date: September 3rd, 2020
QUESTION Which of the following is a statement made by Theodore Levitt about the globalization of world markets? A. Capitalism is the force that drives the world toward a converging commonality. B. Global corporations consider the world to consist of distinct and unique entities. C. Accustomed differences in national or regional preferences are becoming more […]
Date: September 3rd, 2020
QUESTION Which of the following factors constrains a firm’s ability to sell a standardized product to a global market using a standardized marketing strategy? A. Modern transportation B. Modern communications technologies C. Rise of the global media phenomenon D. Development of a global culture E. Differences in product and technical standards ANSWER E
Date: September 3rd, 2020
QUESTION Which of the following refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways? A. Market penetration B. Market development C. Market segmentation D. Product development E. Diversification ANSWER C
Date: September 3rd, 2020
QUESTION Which of the following is true of Theodore Levitt’s arguments concerning the globalization of world markets? A. Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world. B. Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations. C. Globalization, […]
Date: September 3rd, 2020
QUESTION Which of the following is a goal of market segmentation? A. To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix B. To increase participation in shared global conversations by drawing upon shared symbols that include global brands C. To reduce cultural and economic differences which […]
Date: September 3rd, 2020
QUESTION A technological innovation can make established products obsolete overnight. Indicate whether the statement is true or false. ANSWER TRUE Technological innovation is both creative and destructive. An innovation can make established products obsolete overnight.
Date: September 3rd, 2020
QUESTION Which of the following is a definition of market segmentation? A. It refers to identifying distinct groups of customers whose needs, wants, and purchasing behavior differ from others. B. It refers to developing existing market segments and increasing market share within those segments. C. It refers to identifying the need for new products in […]
Date: September 3rd, 2020
QUESTION In terms of pricing strategies, dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers. Indicate whether the statement is true or false. ANSWER FALSE Dumping occurs whenever an international firm sells a product for a price that is less than […]
Date: September 3rd, 2020
