QUESTION Which of the following is a definition of market segmentation? A. It refers to identifying distinct groups of customers whose needs, wants, and purchasing behavior differ from others. B. It refers to developing existing market segments and increasing market share within those segments. C. It refers to identifying the need for new products in […]
QUESTION In terms of pricing strategies, dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers. Indicate whether the statement is true or false. ANSWER FALSE Dumping occurs whenever an international firm sells a product for a price that is less than […]
QUESTION Which of the following contradicts Theodore Levitt’s arguments for the globalization of world markets? A. Consumers in most developed countries do not sacrifice preferred attributes for lower prices. B. Tastes and preferences are becoming more cosmopolitan due to cultural convergence. C. Similar product and technical standards across countries help a firm sell the same […]
QUESTION Predatory pricing and experience curve pricing do not violate antidumping regulations. Indicate whether the statement is true or false. ANSWER FALSE The concept of strategic pricing has three aspects: predatory pricing, multipoint pricing, and experience curve pricing. Both predatory pricing and experience curve pricing may violate antidumping regulations.
QUESTION In terms of the factors affecting product attributes, the impact of which of the following is particularly important in foodstuffs and beverages? A. Language B. Nationality C. Religion D. Tradition E. Gender ANSWER D
QUESTION Predatory pricing exists whenever consumers in different countries are charged different prices for the same product, or for slightly different variations of the product. Indicate whether the statement is true or false. ANSWER FALSE Price discrimination exists whenever consumers in different countries are charged different prices for the same product, or for slightly […]
QUESTION Which of the following is true of market segmentation? A. An important market segment in a foreign country always has a parallel in a firm’s home country. B. Markets can be segmented only on the basis of geography and demography. C. The structure of market segments is quite similar across various countries. D. Since […]
QUESTION Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources. Indicate whether the statement is true or false. ANSWER TRUE Dispersing research and development (R&D) activities to […]
QUESTION Which of the following functions of an international business is required to create new products? A. Supply chain B. Logistics C. Operations D. Research and development E. Customer service ANSWER D
QUESTION Firms can reduce the failure of product development by ensuring that research and development, marketing, and production functions work independently. Indicate whether the statement is true or false. ANSWER FALSE Firms can reduce the probability of making mistakes by insisting on tight cross-functional coordination and integration between three core functions involved in the […]
