QUESTION Money is not considered a factor of production. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Within the definition of factors of production, the term capital includes buildings, machines, tools, and technology used to produce goods and services.
Date: September 3rd, 2020
QUESTION Predatory pricing exists whenever consumers in different countries are charged different prices for the same product, or for slightly different variations of the product. Indicate whether the statement is true or false. ANSWER FALSE Price discrimination exists whenever consumers in different countries are charged different prices for the same product, or for slightly […]
Date: September 3rd, 2020
QUESTION Which of the following is true of market segmentation? A. An important market segment in a foreign country always has a parallel in a firm’s home country. B. Markets can be segmented only on the basis of geography and demography. C. The structure of market segments is quite similar across various countries. D. Since […]
Date: September 3rd, 2020
QUESTION Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources. Indicate whether the statement is true or false. ANSWER TRUE Dispersing research and development (R&D) activities to […]
Date: September 3rd, 2020
QUESTION Which of the following functions of an international business is required to create new products? A. Supply chain B. Logistics C. Operations D. Research and development E. Customer service ANSWER D
Date: September 3rd, 2020
QUESTION Firms can reduce the failure of product development by ensuring that research and development, marketing, and production functions work independently. Indicate whether the statement is true or false. ANSWER FALSE Firms can reduce the probability of making mistakes by insisting on tight cross-functional coordination and integration between three core functions involved in the […]
Date: September 3rd, 2020
QUESTION Who among the following asserted in an article in the Harvard Business Review that modern transportation and communications technologies are facilitating a convergence of certain tastes and preferences among consumers in the more advanced countries of the world? A. Gary Hamel B. Theodore Levitt C. Christopher Bartlett D. Peter Drucker E. C.K. Prahalad […]
Date: September 3rd, 2020
QUESTION Which of the following is an element of a firm’s marketing mix? A. Product attributes B. Employee management C. Customer service D. Population demographics E. Domestic competition ANSWER A
Date: September 3rd, 2020
QUESTION Which of the following refers to choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets? A. Market imperfections B. Marketing mix C. Marketing intermediaries D. Marketing objectives E. Marketing plan ANSWER B
Date: September 3rd, 2020
QUESTION Which of the following is true according to Theodore Levitt’s article in the Harvard Business Review about the globalization of world markets? A. Accustomed differences in national or regional preferences are significant in world markets. B. The global corporation operates consistently at high relative cost. C. Technology has led to the emergence of global […]
Date: September 3rd, 2020
