QUESTION A company cannot succeed by doing social good. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Many businesses have realized economic benefits through practicing social responsibility.
QUESTION Which of the following is the point at issue between Mariko and Hugh? A) whether businesses help improve society B) how businesses help improve society C) whether consumers know what they want D) how consumers find the goods and services they want E) whether businesses exist for the profit motive ANSWER Answer: B […]
QUESTION Attitudes about ethical behaviors and practices are universal across cultures. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Cultural attitudes about ethical behavior vary; what is acceptable in one country may be unethical or even illegal in another country.
QUESTION Which of the following points out a flaw in the marketing executive’s argument? A) It assumes that on average Google users are older than the users of most other social networking tools. B) It assumes both that Twitter users are unhappy with the 140-character limit and also that Facebook users are unhappy with privacy […]
QUESTION Ethics are principles of right and wrong that influence behavior. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Both ethics and laws address the concepts of “right” and “wrong.”
QUESTION Which of the following, if true, strengthens the vice president’s argument? A) Surveys suggested that the main reason people signed up for Buzz was related to its unique new features. B) Twitter and Facebook have weak privacy controls. C) Google spent more total dollars on launching Buzz than it did on any other new […]
QUESTION Which of the following questions is NOT relevant to Parallel Beauty Salon’s decision to expand its hours and include a mini-snack bar and a childcare service? A) Does the salon currently have enough space to house a childcare area and a mini-snack bar? B) Are the salon’s hair stylists willing to work additional hours […]
QUESTION The vice president and the marketing executive would most likely disagree about the answer to which of the following questions? A) Does Google face a serious competitive challenge from Twitter and Facebook? B) Are social networking and online messaging potentially important new services worth pursuing for Google? C) Should Google stop all development on […]
QUESTION All of the following, if true, weaken Murray’s argument EXCEPT which one? A) The program evaluations must be signed, with a copy sent to the participant’s supervisor. B) The program evaluation is limited to asking how the participants benefited from the program and what lessons they learned. C) Participants in the program are prescreened […]
QUESTION Which of the following, if true, strengthens the argument for competing in the Chinese market? A) Changes in exchange rates can affect the value of sales made in different countries. B) Even global brands typically choose to tailor their offerings according to the tastes of consumers in different countries. C) The Big Bite Burger […]