QUESTION Companies that prevent employee criminal misconduct through control and punishment often utilize compliance-based ethics codes. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Compliance-based ethics codes attempt to prevent criminal misconduct by increasing control and punishing violators.
QUESTION The vice president of marketing suggests opening a Facebook page for DVD Heaven, but the president argues that social media sites would not help its business. Which of the following statements, if true, supports the argument made by the president for NOT using social media sites as part of DVD Heaven’s advertising strategy? A) […]
QUESTION Which of the following, if true, weakens the argument for competing in the Chinese market? A) An American fast food chain found that the time to recoup its investments in China was greater under the franchise model as opposed to the corporate chain store model. B) Chinese government policies can impose lengthy delays on […]
QUESTION Management at Spa World is having trouble understanding the concept of meeting underlying customer needs instead of simply selling the products it makes. Doing this effectively requires marketers to think about possibilities that are outside of the customers’ current experiences. To illustrate the idea, Stephanie explains that years ago the earliest camera manufacturers typically […]
QUESTION In her proposal to management, Stephanie suggests creating a variety of new services that will help Spa World satisfy unrecognized needs. Spa World’s investors are skeptical. Some point out that Spa World customers have never purchased these services in the past, nor have they asked for them. Which of the following is the best […]
QUESTION Stephanie is concerned about identifying underlying needs instead of simply focusing on existing demands. All of the following questions, if asked during her research, would help Stephanie EXCEPT which one? A) To what extent are potential visitors to Spa World motivated by concerns about health as opposed to improving their appearance? B) Would Spa […]
QUESTION The entrepreneur is trying to identify potential problems in order to avoid them or at least to be better positioned to react if they cannot be avoided. In doing so, the entrepreneur should account for all of the following possibilities EXCEPT which one? A) the possibility that years in the future scientists may give […]
QUESTION The president of DVD Heaven has been talking to several other business owners, and now expresses some concerns over developing the e-commerce side of the business. The vice president argues that it is essential for continued growth, but the president argues that there are too many consumer concerns. Which of the following statements, if […]
QUESTION Which of the following, if true, undermines the argument that Parallel Beauty Salon should expand its hours as well as include a snack bar and a childcare service for its customers? A) A recent survey of the salon’s current customers, as well as other area residents, reveals that stay-at-home moms would be willing to […]
QUESTION The economic, legal, ethical, and philanthropic responsibilities that comprise Carroll’s social responsibility pyramid apply only to organizations. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Organizations and their employees can and should demonstrate these themes in their behaviors.
