QUESTION A U.S. company produces sports drinks with an image of a soccer ball under the bottle cap. For every cap returned to the company, it donates a specified amount to nonprofit youth fitness programs that have partnered with the company. Which term BEST describes this activity? A) philanthropy B) corporate social responsibility C) cause-related […]
QUESTION What activity deploys free-market principles to solve social problems? A) corporate social responsibility B) cause marketing C) philanthropy D) social auditing E) social entrepreneurship ANSWER Answer: E Explanation: E) Social entrepreneurs develop and deploy innovative business practices to create social value.
QUESTION Corporate policy, sustainability, community activities, and cause marketing are all components of which of the following? A) blended value B) integrity-based ethics codes C) social auditing D) economic responsibility E) social entrepreneurship ANSWER Answer: C Explanation: C) A social audit is a systematic assessment of a company’s performance in implementing socially responsible programs.
QUESTION Marcia runs a foundation that is endowed by a large corporation. She reviews grant proposals from nonprofit organizations and distributes funds to them based on the corporation’s social priorities. What activity best describes Marcia’s work? A) sustainability B) cause marketing C) philanthropy D) corporate social responsibility E) social entrepreneurship ANSWER Answer: C Explanation: […]
QUESTION Which of the following is likely the primary driver for a wealthy individual who practices large-scale philanthropy? A) ethics B) values C) laws D) social entrepreneurship E) policy ANSWER Answer: B Explanation: B) Values are deeply held underlying beliefs and attitudes that determine people’s behavior.
QUESTION Which of the following is NOT included in a social audit of a company? A) community activities B) sustainability C) cause-related marketing D) quarterly earnings E) corporate policy ANSWER Answer: D Explanation: D) A social audit only examines the performance of socially responsible programs; it does not look at economic performance.
QUESTION The Snack-O Company redesigned its packaging to use 15 percent less paper. It also switched to a paper supplier that plants two trees for every one cut down. The company has decreased its paper costs and its use of natural resources. This is an example of what practice? A) philanthropy B) cause marketing C) […]
QUESTION Many companies are modifying recipes for children’s foods and beverages to lower the amount of sugar and salt. How can this action serve the first priority of Carroll’s social responsibility pyramid? A) It complies with some government guidelines for children’s foods. B) It increases sales because parents want healthy children. C) It provides social […]
QUESTION Despite protests from shareholders, a large Southern manufacturing company hired Hannah for the new position of corporate social responsibility director. After three years on the job, what is the most likely impact of Hannah’s work? A) Sales increased, but profitability and share value decreased. B) Sales stayed flat and employee satisfaction decreased. C) Profitability, […]
QUESTION Paul is the CEO of a large technology company. Whenever his talented team proposes a new business initiative, he has the idea analyzed by the accounting department and by a social responsibility director. Paul is making use of what principle? A) social auditing B) sustainability C) blended value D) social entrepreneurship E) ethical corporate […]
