QUESTION Hilltel’s CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better. Which of the following, if true about using a single marketing approach, strengthens her case? A) It means the company will sell in the same way to countries regardless of culture. B) It allows for […]
QUESTION Which of the following, if true, suggests that Staples’ efforts at remaking its stores would NOT have the desired effect? A) A majority of the customers who expressed a preference for an easier shopping experience prefer to shop online. B) Before the recent effort, service at Staples was not considered to be close to […]
QUESTION There are experimental schools, such as Presidio School of Management in San Francisco, that offer Green MBAs that focus on the “triple bottom line” of people, planet, and profits. What does “people, planet, and profits” mean here? What will be an ideal response? ANSWER Answer: Companies need to serve the needs of the […]
QUESTION The discussion above most strongly suggests that the project manager and the executive would disagree about the answer to which of the following questions? A) Was the Pest Eradication Device a failure? B) At ACME, is planning usually more successful than it was on the Pest Eradication Device project? C) Would more planning have […]
QUESTION Which of the following, if true, supports the project manager’s argument? A) The product specification for the Pest Eradication Device did not specify that it needed to function in desert conditions. B) No other ACME product was considered to be as much of as failure as the Pest Eradication Device. C) The planning sessions […]
QUESTION Which of the following is NOT one of the correct steps in using a PERT chart in a production process? A) Identify the tasks. B) Arrange the tasks in the order in which they must take place. C) Estimate the time needed to complete each task. D) Diagram the task sequences and times. E) […]
QUESTION Leslie is managing the editorial and production processes of a small book her company is publishing. First the editing will be done, then the typesetting. She wants to make a chart to follow progress, chapter by chapter. Should Leslie make a Gantt chart or a PERT chart for her project? What will be an […]
QUESTION Which of the following quality management approaches makes use of independent registrars? A) generic quality control programs B) total quality management C) Six Sigma D) statistical process control E) ISO 9000 series ANSWER Answer: E Explanation: E) The ISO 9000 series consists of quality assurance procedures companies must install, in purchasing, manufacturing, inventory, […]
QUESTION Give an example of a supply chain containing at least three links. What will be an ideal response? ANSWER Answer: Answers will vary. Sample answer: A logging company supplies logs to a saw mill, which supplies boards to a lumber yard, which supplies boards to a furniture maker, which supplies dining room tables […]
QUESTION Which of the following works in manufacturing but is NOT applicable to service providers? A) quality assurance B) statistical process control C) Six Sigma D) ISO 9000 series E) total quality management ANSWER Answer: D Explanation: D) The ISO 9000 series consists of quality assurance procedures companies must install, in purchasing, manufacturing, inventory, […]
