QUESTION What are the four basic places where you could go to get training in green jobs? What will be an ideal response? ANSWER Answer: training programs and internships; community colleges with certificate programs; four-year colleges with environmentally minded degree programs; and business schools with programs in sustainable business practices Explanation: training programs and […]
QUESTION What is quality? What will be an ideal response? ANSWER Answer: Quality refers to the total ability of a product or service to meet customer needs. The term refers not only to giving customers what they want but also to reducing defects and errors before and after the product or service is delivered […]
QUESTION Which of the following, if true, most supports the claim that Staples is ready to differentiate itself based on an easier shopping experience? A) Customer service performance is now consistent across all Staples stores. B) Efforts at remaking Staples’ stores were successful in improving customers’ opinion of shopping at Staples. C) Customers rate the […]
QUESTION Hilltel’s CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better. Which of the following, if true about using a single marketing approach, strengthens her case? A) It means the company will sell in the same way to countries regardless of culture. B) It allows for […]
QUESTION Which of the following, if true, suggests that Staples’ efforts at remaking its stores would NOT have the desired effect? A) A majority of the customers who expressed a preference for an easier shopping experience prefer to shop online. B) Before the recent effort, service at Staples was not considered to be close to […]
QUESTION There are experimental schools, such as Presidio School of Management in San Francisco, that offer Green MBAs that focus on the “triple bottom line” of people, planet, and profits. What does “people, planet, and profits” mean here? What will be an ideal response? ANSWER Answer: Companies need to serve the needs of the […]
QUESTION The discussion above most strongly suggests that the project manager and the executive would disagree about the answer to which of the following questions? A) Was the Pest Eradication Device a failure? B) At ACME, is planning usually more successful than it was on the Pest Eradication Device project? C) Would more planning have […]
QUESTION Which of the following, if true, supports the project manager’s argument? A) The product specification for the Pest Eradication Device did not specify that it needed to function in desert conditions. B) No other ACME product was considered to be as much of as failure as the Pest Eradication Device. C) The planning sessions […]
QUESTION Which of the following, if true about the planning process for the Pest Eradication Device, supports the executive’s argument? A) The issues discussed during the goals-setting process included concerns about the marketability of the finished product in addition to concerns about costs and deadlines. B) Project managers spent a significant amount of time discussing […]
QUESTION Which of the following decisions is most similar to Staples’ decision with respect to its “Staples: That was easy” campaign? A) Glendale Building Supplies planned to differentiate itself on the basis of superior service, but the service it delivered was not the highest in the industry. Glendale went ahead with the campaign because Glendale’s […]
