QUESTION Which of the following, if true about the planning process for the Pest Eradication Device, supports the executive’s argument? A) The issues discussed during the goals-setting process included concerns about the marketability of the finished product in addition to concerns about costs and deadlines. B) Project managers spent a significant amount of time discussing […]
QUESTION Which of the following decisions is most similar to Staples’ decision with respect to its “Staples: That was easy” campaign? A) Glendale Building Supplies planned to differentiate itself on the basis of superior service, but the service it delivered was not the highest in the industry. Glendale went ahead with the campaign because Glendale’s […]
QUESTION Which of the following, if true, strengthens the argument for being a low-cost player? A) Customers who believe that they need high levels of customer service are more likely to choose a niche retailer. B) An expected upturn in the economy will increase consumer purchasing power. C) Being the low-cost player requires a company […]
QUESTION Give two reasons why storing a lot of inventory may be a problem and explains why stores wouldn’t want to keep a lot of product on hand. Give examples. What will be an ideal response? ANSWER Answer: Space: Some products, such as lumber for building houses, take up a lot of room and […]
QUESTION If EZTrade pursues the low-cost approach, which of the following is most likely to be true? A) It will seek to take advantage of economies of scale. B) It will attempt to win customers by providing more extensive customer support. C) It will earn greater profits than it would have had it chosen another […]
QUESTION What are the two strategies for dealing with suppliers, and what are the reasons behind each? What will be an ideal response? ANSWER Answer: The first strategy is to use many suppliers. The reasoning is that if one of them fails to have the product available or charges too high a price, another […]
QUESTION A quality control manager is given the task of evaluating what went wrong with the Pest Eradication Device. She announced that the goal of her investigation is to determine whether the project manager or the executive is correct. Which of the following is the best evaluation of this goal? A) It is a well-chosen […]
QUESTION How would the statistical process control approach of doing periodic random sampling work in a facility set up in the product layout? What will be an ideal response? ANSWER Answer: Someone would randomly sample the product at various points along the assembly line to make sure it was as it should be at […]
QUESTION Based on the description above, during the planning process the project managers of the Pest Eradication Device most likely failed to adequately address all of the following issues EXCEPT which one? A) Will the Pest Eradication Device function in the way that customers demand? B) Is there any demand in the market for a […]
QUESTION How does lean manufacturing play into the idea of quality assurance? What will be an ideal response? ANSWER Answer: By paring labor to the minimum, you have fewer people who could make mistakes. With machines using the fewest possible moving parts, there is less that can go wrong with your equipment. Rejected products […]
