QUESTION The notion that people are motivated by how strongly they want something and how likely they think they will get it is called equity theory. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: This is known as Vroom’s expectancy theory.
QUESTION A senior executive claims that a move to a “just-in-time” logistics system would be a mistake because even if the system is effective at reducing inventory and handling costs, the change would not be noticed by customers. The executive claims that the change should be rejected as it runs counter to Clean Sweep’s goal […]
QUESTION Which of the following, if true, strengthens the CEO’s position? A) The store’s existing patrons are loyal customers who would be likely to continue buying tobacco there. B) Adverse publicity about the effects of secondhand smoke might deter nonsmokers from applying for a job there. C) The number of tourists who pass through the […]
QUESTION Which of the following, if true, weakens the argument that the company should use Measurement Strategy Alpha? A) Software programmers usually have no direct contact with customers and do not determine product specifications. B) The programming languages used by the company require fewer lines of code to perform a function than the programming languages […]
QUESTION A decision to use Measurement Strategy Beta assumes which of the following? A) Software errors are more common than hardware errors. B) Software errors affect all users equally. C) The impact of software errors has been greater recently. D) When a software error occurs, its effects are always clear to the final user of […]
QUESTION Which of the following is most similar to a decision to use Measurement Strategy Alpha and Measurement Strategy Beta together? A) Axiom evaluates its sales staff on the number of sales they make and the size of those sales. B) Personal Devices rewards its brand managers more heavily for sales of new products than […]
QUESTION Which of the following, if true, supports the project manager’s argument? A) The product specification for the Pest Eradication Device did not specify that it needed to function in desert conditions. B) No other ACME product was considered to be as much of as failure as the Pest Eradication Device. C) The planning sessions […]
QUESTION Which of the following, if true about the planning process for the Pest Eradication Device, supports the executive’s argument? A) The issues discussed during the goals-setting process included concerns about the marketability of the finished product in addition to concerns about costs and deadlines. B) Project managers spent a significant amount of time discussing […]
QUESTION Which of the following decisions is most similar to Staples’ decision with respect to its “Staples: That was easy” campaign? A) Glendale Building Supplies planned to differentiate itself on the basis of superior service, but the service it delivered was not the highest in the industry. Glendale went ahead with the campaign because Glendale’s […]
QUESTION Which of the following, if true, strengthens the argument for being a low-cost player? A) Customers who believe that they need high levels of customer service are more likely to choose a niche retailer. B) An expected upturn in the economy will increase consumer purchasing power. C) Being the low-cost player requires a company […]