QUESTION Which of the following, if true, strengthens the CEO’s position? A) The store’s existing patrons are loyal customers who would be likely to continue buying tobacco there. B) Adverse publicity about the effects of secondhand smoke might deter nonsmokers from applying for a job there. C) The number of tourists who pass through the […]
QUESTION Which of the following, if true, weakens the argument that the company should use Measurement Strategy Alpha? A) Software programmers usually have no direct contact with customers and do not determine product specifications. B) The programming languages used by the company require fewer lines of code to perform a function than the programming languages […]
QUESTION A decision to use Measurement Strategy Beta assumes which of the following? A) Software errors are more common than hardware errors. B) Software errors affect all users equally. C) The impact of software errors has been greater recently. D) When a software error occurs, its effects are always clear to the final user of […]
QUESTION Which of the following is most similar to a decision to use Measurement Strategy Alpha and Measurement Strategy Beta together? A) Axiom evaluates its sales staff on the number of sales they make and the size of those sales. B) Personal Devices rewards its brand managers more heavily for sales of new products than […]
QUESTION Management has decided to combine all three Measurement Strategies in order to give the software programmers incentives that match the company’s goals. If the products meet their Gamma goals, software programmers who have met either their Alpha goals or their Beta goals will be rewarded, but if the products fail to meet their Gamma […]
QUESTION Why would the choice to use only Measurement Strategy Gamma be vulnerable to criticism? A) Many factors other than software programming are required for market success. B) It sets up a goal that is unattainable. C) It underestimates the effect that good software programming can have on the customer’s experience. D) It requires the […]
QUESTION Which of the following decisions is most similar to Staples’ decision with respect to its “Staples: That was easy” campaign? A) Glendale Building Supplies planned to differentiate itself on the basis of superior service, but the service it delivered was not the highest in the industry. Glendale went ahead with the campaign because Glendale’s […]
QUESTION Which of the following, if true, strengthens the argument for being a low-cost player? A) Customers who believe that they need high levels of customer service are more likely to choose a niche retailer. B) An expected upturn in the economy will increase consumer purchasing power. C) Being the low-cost player requires a company […]
QUESTION Give two reasons why storing a lot of inventory may be a problem and explains why stores wouldn’t want to keep a lot of product on hand. Give examples. What will be an ideal response? ANSWER Answer: Space: Some products, such as lumber for building houses, take up a lot of room and […]
QUESTION If EZTrade pursues the low-cost approach, which of the following is most likely to be true? A) It will seek to take advantage of economies of scale. B) It will attempt to win customers by providing more extensive customer support. C) It will earn greater profits than it would have had it chosen another […]
