QUESTION Which of the following, if true, weakens the argument that the company should use Measurement Strategy Alpha? A) Software programmers usually have no direct contact with customers and do not determine product specifications. B) The programming languages used by the company require fewer lines of code to perform a function than the programming languages […]
QUESTION A decision to use Measurement Strategy Beta assumes which of the following? A) Software errors are more common than hardware errors. B) Software errors affect all users equally. C) The impact of software errors has been greater recently. D) When a software error occurs, its effects are always clear to the final user of […]
QUESTION Which of the following is most similar to a decision to use Measurement Strategy Alpha and Measurement Strategy Beta together? A) Axiom evaluates its sales staff on the number of sales they make and the size of those sales. B) Personal Devices rewards its brand managers more heavily for sales of new products than […]
QUESTION Management has decided to combine all three Measurement Strategies in order to give the software programmers incentives that match the company’s goals. If the products meet their Gamma goals, software programmers who have met either their Alpha goals or their Beta goals will be rewarded, but if the products fail to meet their Gamma […]
QUESTION Why would the choice to use only Measurement Strategy Gamma be vulnerable to criticism? A) Many factors other than software programming are required for market success. B) It sets up a goal that is unattainable. C) It underestimates the effect that good software programming can have on the customer’s experience. D) It requires the […]
QUESTION The choice to use only Measurement Strategy Beta would be vulnerable to criticism because it would give the software programmers an incentive to do what? A) make overly optimistic commitments to customer-facing employees at the company B) spend too much time checking their code in order to eliminate any possibility of error C) develop […]
QUESTION Which of the following, if true, strengthens the argument for being a low-cost player? A) Customers who believe that they need high levels of customer service are more likely to choose a niche retailer. B) An expected upturn in the economy will increase consumer purchasing power. C) Being the low-cost player requires a company […]
QUESTION Give two reasons why storing a lot of inventory may be a problem and explains why stores wouldn’t want to keep a lot of product on hand. Give examples. What will be an ideal response? ANSWER Answer: Space: Some products, such as lumber for building houses, take up a lot of room and […]
QUESTION If EZTrade pursues the low-cost approach, which of the following is most likely to be true? A) It will seek to take advantage of economies of scale. B) It will attempt to win customers by providing more extensive customer support. C) It will earn greater profits than it would have had it chosen another […]
QUESTION What are the two strategies for dealing with suppliers, and what are the reasons behind each? What will be an ideal response? ANSWER Answer: The first strategy is to use many suppliers. The reasoning is that if one of them fails to have the product available or charges too high a price, another […]