QUESTION Why is it important to create a coalition in order to ensure successful change? What will be an ideal response? ANSWER Without support, you won’t be able to get the program off the ground. Ideally, you’d want the support of the entire organization, but if you wait for that before going through with […]
Date: September 3rd, 2020
QUESTION The ultimate goal of different types of marketing communication is to achieve customer loyalty. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Which is NOT a typical element of a business plan? a. terms for credit purchases b. mission statement c. marketing plan d. financial analysis ANSWER a
Date: September 3rd, 2020
QUESTION What is the best example of an oligopoly? a. agriculture b. public utilities c. steel companies d. retail trade ANSWER c
Date: September 3rd, 2020
QUESTION A job description explains A) what personal qualities company leaders consider important to the job. B) how much the position pays on an annual basis. C) what a job entails, such as a list of duties and responsibilities. D) what behaviors would be grounds for dismissal from the job. ANSWER C
Date: September 3rd, 2020
QUESTION List the five steps that people go through when assessing their reaction to something new. What will be an ideal response? ANSWER (1) Know. (2) Persuade. (3) Decide. (4) Implement. (5) Confirm.
Date: September 3rd, 2020
QUESTION Things that give people satisfaction and motivate them when they receive them are called ________. a. hygiene factors b. safety needs c. motivators d. feedback ANSWER c
Date: September 3rd, 2020
QUESTION Why is allowing too much complacency a pitfall of change? What will be an ideal response? ANSWER Complacency is being satisfied where you are and not taking the initiative to grow. When people get complacent, they aren’t motivated to change.
Date: September 3rd, 2020
QUESTION Marketing campaigns consists primarily of advertising a product or service. Indicate whether the statement is true or false ANSWER FALSE
Date: September 3rd, 2020
QUESTION Job specifications describe A) the personal qualities company leaders consider important to the job. B) the behaviors that would be grounds for dismissal from the job. C) the salaries that similar positions in other companies pay for the job. D) the title that a person in that position would hold. ANSWER A
Date: September 3rd, 2020
