QUESTION Demographic segmentation consists of categorizing people according to lifestyle, values, and psychological characteristics. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: This describes psychographic segmentation; demographic segmentation characteristics include gender, age, income, and the like.
QUESTION Market segmentation consists of dividing the business world into for-profit and not-for-profit markets. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Market segmentation divides a market into groups whose members have similar characteristics or wants and needs.
QUESTION “Buyer’s remorse” is a type of postpurchase evaluation in the consumer buying process. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: You might suffer “buyer’s remorse” if you bought something that you perceive later to be too expensive, too shoddy, lacking other products’ features, not delivering on its promises, […]
QUESTION A company that sells sleeping bags logically targets customers who like camping. If the company wants to sell bags that keep campers warm to 30 degrees below 0, the company needs to target people who camp in the winter and people who live or camp in very cold climates, such as North Dakota and […]
QUESTION A new product is defined as a product that either (1) is a significant improvement over existing products or (2) performs a new function for the consumer. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: A new product is defined as a product that either (1) is a significant […]
QUESTION The marketing process starts with conducting research and determining a target market. Then it follows the four Ps of the marketing mix, in this order: product strategy > place strategy > promotion strategy > pricing strategy. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: The four Ps are pursued […]
QUESTION Tarnofsky and Robin are most likely to disagree about which of the following questions? A) Would telecommuting likely lead to cost savings? B) Does the organization have a moral obligation to offer flextime and job-sharing options? C) If offering a job-sharing option would not reduce costs, should the organization still offer it? D) Would […]
QUESTION Which of the following is assumed by Roarke’s argument? A) Every employee would benefit from some training in stopping sexual harassment. B) The attitudes and behavior of the organization’s employees were worse than those of most employees in the industry. C) The educational programs were the most effective programs that could have been offered. […]
QUESTION If Robin’s statements are all true, which of the following must also be true? A) If the organization is forced to relocate its offices next year, then the number of telecommuters must be fewer than 600. B) If the number of telecommuters is more than 600, then the organization will be forced to either […]
QUESTION Which of the following, if true, makes the completed job analysis difficult to validate? A) The computer hardware and software used to access the digital central inventory will be changed in a few months, in an effort to make it easier for employees to use. B) New locations show sharp differences in profitability, with […]
