QUESTION Why did the production era focus on producing as many goods as possible? A) because manufacturers wanted to try out new assembly-line technology B) because there was an unlimited demand for goods C) because marketers wanted to test new sales techniques D) because customers were unhappy and so companies kept trying to please them […]
QUESTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and […]
QUESTION Which of the following is NOT one of the four eras of marketing? A) production era B) selling era C) marketing concept era D) customer relationship era E) automation era ANSWER Answer: E Explanation: E) Automation era is not one of the four eras of marketing.
QUESTION Customer relationship management emphasizes finding out everything possible about customers and then using that information to satisfy and even exceed their expectations in order to build customer loyalty over the long term. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Customer relationship management was popularized during the customer relationship […]
QUESTION Which of the following is a not-for-profit organization? A) Johnson & Johnson B) Hertz C) Random House D) Duke University E) Oakhurst Dairy ANSWER Answer: D Explanation: D) Duke University is a private-sector not-for-profit organization.
QUESTION Consumer buying behavior is influenced mainly by a product’s price and whether it was effectively advertised. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Those are two situational matter factors, but consumer buying behavior has many more influences.
QUESTION Which of the following factors, if true, argues most strongly against Greeley & Gatsby’s plan of expanding with the use of contingent workers? A) The supply of qualified financial advisors on the contingent market is strongest in the metropolitan area in which Greeley & Gatsby already has locations. B) Other firms have found the […]
QUESTION Which of the following, if true, strengthens Greeley’s position that full-time, permanent positions be created? A) In the last few years, there has been an overall decline in the use of contingent workers among most fields of business. B) The skills required for the positions are no different from the skills presently held by […]
QUESTION What is the best first step in reducing the risk of accidents in Full Moon’s preparation division? A) Train newly hired employees more thoroughly in the safest ways to carry out their tasks. B) Ask supervisors to identify accident-prone workers to consider for reassignment or termination. C) Purchase state-of-the-art personal protective equipment for all […]
QUESTION Which of the following, if true, most strongly supports changing who is responsible for performance appraisals at Foothill? A) The supervisors carrying out appraisals were all assigned to Foothill’s central location, even though most of the employees they evaluated were at branches. B) The web-based performance appraisal software already used by Cashcorp allows employees […]
