Business

Test marketing is marketing research designed to solicit initial consu

QUESTION Test marketing is marketing research designed to solicit initial consumer reaction to new product ideas. Indicate whether the statement is true or false.   ANSWER Answer: FALSE Explanation: The definition given is for concept testing. Test marketing is the process of testing products among potential users.

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Date: September 3rd, 2020

When companies collect secondary and primary data, such as that they g

QUESTION When companies collect secondary and primary data, such as that they get from Internet searches, focus groups, and databases, they are doing what is called environmental scanning. Indicate whether the statement is true or false.   ANSWER Answer: FALSE Explanation: When companies collect secondary and primary data, they are doing marketing research. Environmental scanning […]

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Date: September 3rd, 2020

Which of the following, if true, most strongly supports flextime as an

QUESTION Which of the following, if true, most strongly supports flextime as an attractive option for Shoreline’s employees? A) The salary levels for Shoreline employees do not include a provision for overtime pay. B) Most of the tasks Shoreline’s employees do involve communicating by e-mail or voice mail with editors and clients, including many in […]

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Date: September 3rd, 2020

Where did you hear about our product? and Would you pay $1.50 more for

QUESTION Where did you hear about our product? and Would you pay $1.50 more for our product? are questions a company might be able to answer when it conducts market research about a product. Indicate whether the statement is true or false.   ANSWER Answer: TRUE Explanation: Marketing research helps a company find out consumer […]

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Date: September 3rd, 2020

Which of the following, if true, most strongly suggests that adult car

QUESTION Which of the following, if true, most strongly suggests that adult care support is an attractive option to Shoreline’s employees? A) With proper counseling, children can defer expensive nursing home care for elders. B) Adult care is a relatively inexpensive benefit for Shoreline to provide. C) A significant number of workers also have one […]

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Date: September 3rd, 2020

Why did the production era focus on producing as many goods as possibl

QUESTION Why did the production era focus on producing as many goods as possible? A) because manufacturers wanted to try out new assembly-line technology B) because there was an unlimited demand for goods C) because marketers wanted to test new sales techniques D) because customers were unhappy and so companies kept trying to please them […]

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Date: September 3rd, 2020

Marketing is the activity, set of institutions, and processes for crea

QUESTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Indicate whether the statement is true or false.   ANSWER Answer: TRUE Explanation: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and […]

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Date: September 3rd, 2020