QUESTION When companies collect secondary and primary data, such as that they get from Internet searches, focus groups, and databases, they are doing what is called environmental scanning. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: When companies collect secondary and primary data, they are doing marketing research. Environmental scanning […]
QUESTION Which of the following, if true, most strongly supports flextime as an attractive option for Shoreline’s employees? A) The salary levels for Shoreline employees do not include a provision for overtime pay. B) Most of the tasks Shoreline’s employees do involve communicating by e-mail or voice mail with editors and clients, including many in […]
QUESTION Where did you hear about our product? and Would you pay $1.50 more for our product? are questions a company might be able to answer when it conducts market research about a product. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Marketing research helps a company find out consumer […]
QUESTION Which of the following, if true, most strongly suggests that adult care support is an attractive option to Shoreline’s employees? A) With proper counseling, children can defer expensive nursing home care for elders. B) Adult care is a relatively inexpensive benefit for Shoreline to provide. C) A significant number of workers also have one […]
QUESTION Why did the production era focus on producing as many goods as possible? A) because manufacturers wanted to try out new assembly-line technology B) because there was an unlimited demand for goods C) because marketers wanted to test new sales techniques D) because customers were unhappy and so companies kept trying to please them […]
QUESTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and […]
QUESTION Which of the following is NOT one of the four eras of marketing? A) production era B) selling era C) marketing concept era D) customer relationship era E) automation era ANSWER Answer: E Explanation: E) Automation era is not one of the four eras of marketing.
QUESTION Customer relationship management emphasizes finding out everything possible about customers and then using that information to satisfy and even exceed their expectations in order to build customer loyalty over the long term. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Customer relationship management was popularized during the customer relationship […]
QUESTION Which of the following is a not-for-profit organization? A) Johnson & Johnson B) Hertz C) Random House D) Duke University E) Oakhurst Dairy ANSWER Answer: D Explanation: D) Duke University is a private-sector not-for-profit organization.
QUESTION Consumer buying behavior is influenced mainly by a product’s price and whether it was effectively advertised. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Those are two situational matter factors, but consumer buying behavior has many more influences.
