Business

Saul purchased a gold bracelet to give to his girlfriend after she suc

QUESTION Saul purchased a gold bracelet to give to his girlfriend after she successfully defended her doctoral thesis. Before he gave it to her, he worried that it was too expensive, both for what it was and for his income level. He thought about returning it. Where was Saul in the consumer buying process? A) […]

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Date: September 3rd, 2020

Income level, profession, educational level, and political status all

QUESTION Income level, profession, educational level, and political status all reflect which factor that affects our consumer decision making? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters   ANSWER Answer: B Explanation: B) Social class, the influence of our socioeconomic group, is reflected by income level, profession, […]

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Date: September 3rd, 2020

Which is an example of promotion done by a for-profit company? A) a r

QUESTION Which is an example of promotion done by a for-profit company? A) a radio advertisement for a bluegrass music festival B) a poster advertising restaurant specials C) a road sign reminding people to change the batteries in their smoke detectors D) a sidewalk sign notifying people of a church bean supper E) a billboard […]

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Date: September 3rd, 2020

Market segmentation consists of dividing the business world into for-p

QUESTION Market segmentation consists of dividing the business world into for-profit and not-for-profit markets. Indicate whether the statement is true or false.   ANSWER Answer: FALSE Explanation: Market segmentation divides a market into groups whose members have similar characteristics or wants and needs.

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Date: September 3rd, 2020

“Buyer’s remorse” is a type of postpurchase evaluation in the consumer

QUESTION “Buyer’s remorse” is a type of postpurchase evaluation in the consumer buying process. Indicate whether the statement is true or false.   ANSWER Answer: TRUE Explanation: You might suffer “buyer’s remorse” if you bought something that you perceive later to be too expensive, too shoddy, lacking other products’ features, not delivering on its promises, […]

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Date: September 3rd, 2020

A company that sells sleeping bags logically targets customers who lik

QUESTION A company that sells sleeping bags logically targets customers who like camping. If the company wants to sell bags that keep campers warm to 30 degrees below 0, the company needs to target people who camp in the winter and people who live or camp in very cold climates, such as North Dakota and […]

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Date: September 3rd, 2020

A new product is defined as a product that either (1) is a significant

QUESTION A new product is defined as a product that either (1) is a significant improvement over existing products or (2) performs a new function for the consumer. Indicate whether the statement is true or false.   ANSWER Answer: TRUE Explanation: A new product is defined as a product that either (1) is a significant […]

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Date: September 3rd, 2020