QUESTION Which of the following gives the five steps in the consumer buying process in the correct order? A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives C) problem recognition > information search > […]
QUESTION Louise has bleached her hair for the first time and is in the market for a shampoo that is meant for bleached hair. She has found three such products in the drugstore and has read all the information on all bottles. What is Louise’s next step? A) recognize her problem B) look for information […]
QUESTION Mavis has just moved to a snowy city and is in the market for a snow shovel. At the hardware store, Mavis sees shovels with straight handles and shovels with curved handles. She sees plastic ones and metal ones. Mavis is currently at which stage of the consumer buying process? A) problem recognition B) […]
QUESTION Raphael and his friends love classical music, and it shows in the t-shirts Raphael wears. He has a Haydn shirt, a Rimsky-Korsakov shirt, and a Prokofiev shirt. Which factor influencing buying behavior influenced Raphael? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: C […]
QUESTION Which of the following is NOT something that represents our culture or subculture? A) friends B) nationality C) ethnic group D) religious group E) gender ANSWER Answer: A Explanation: A) Friends fall into the category of reference groups: the influence of groups we identify with.
QUESTION Which factor influencing buying behavior is correctly matched with its descriptor? A) culture and subculture: the influence of values and attitudes B) social class: the look we wish to project C) reference groups: the influence of our socioeconomic group D) personal image: the effects of timing, moods, impulse, expectations, and so on E) situational […]
QUESTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and […]
QUESTION Which of the following is NOT one of the four eras of marketing? A) production era B) selling era C) marketing concept era D) customer relationship era E) automation era ANSWER Answer: E Explanation: E) Automation era is not one of the four eras of marketing.
QUESTION Customer relationship management emphasizes finding out everything possible about customers and then using that information to satisfy and even exceed their expectations in order to build customer loyalty over the long term. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Customer relationship management was popularized during the customer relationship […]
QUESTION Which of the following is a not-for-profit organization? A) Johnson & Johnson B) Hertz C) Random House D) Duke University E) Oakhurst Dairy ANSWER Answer: D Explanation: D) Duke University is a private-sector not-for-profit organization.
