QUESTION Saul purchased a gold bracelet to give to his girlfriend after she successfully defended her doctoral thesis. Before he gave it to her, he worried that it was too expensive, both for what it was and for his income level. He thought about returning it. Where was Saul in the consumer buying process? A) […]
QUESTION Income level, profession, educational level, and political status all reflect which factor that affects our consumer decision making? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: B Explanation: B) Social class, the influence of our socioeconomic group, is reflected by income level, profession, […]
QUESTION Newspapers and magazines are great sources of primary data for marketers. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: These are sources of secondary data; interviews, surveys, and other forms of original research are sources of primary data.
QUESTION Which is an example of promotion done by a for-profit company? A) a radio advertisement for a bluegrass music festival B) a poster advertising restaurant specials C) a road sign reminding people to change the batteries in their smoke detectors D) a sidewalk sign notifying people of a church bean supper E) a billboard […]
QUESTION Which of the following is a for-profit organization? A) World Health Organization B) United Way C) Procter & Gamble D) Audubon Society E) American Heart Association ANSWER Answer: C Explanation: C) Procter & Gamble is a for-profit organization.
QUESTION Leah was in a bad mood. She had just had a fight with her boyfriend over what to do on Saturday afternoon. She went to the mall to hang out with her friends. While there, she tried on a funky shirt that she had decided a week ago was too expensive. Today she thought, […]
QUESTION Market segmentation consists of dividing the business world into for-profit and not-for-profit markets. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Market segmentation divides a market into groups whose members have similar characteristics or wants and needs.
QUESTION “Buyer’s remorse” is a type of postpurchase evaluation in the consumer buying process. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: You might suffer “buyer’s remorse” if you bought something that you perceive later to be too expensive, too shoddy, lacking other products’ features, not delivering on its promises, […]
QUESTION A company that sells sleeping bags logically targets customers who like camping. If the company wants to sell bags that keep campers warm to 30 degrees below 0, the company needs to target people who camp in the winter and people who live or camp in very cold climates, such as North Dakota and […]
QUESTION A new product is defined as a product that either (1) is a significant improvement over existing products or (2) performs a new function for the consumer. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: A new product is defined as a product that either (1) is a significant […]