QUESTION Jamal was having problems getting his taxes done. At what stage is Jamal in the consumer buying process? A) I realize I have a problem to resolve. B) I’ve got to find a solution to my problem. C) I’ll weigh the pros and cons of the products available. D) I’ll choose this one or […]
Date: September 3rd, 2020
QUESTION Which of the following gives the five steps in the consumer buying process in the correct order? A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives C) problem recognition > information search > […]
Date: September 3rd, 2020
QUESTION Louise has bleached her hair for the first time and is in the market for a shampoo that is meant for bleached hair. She has found three such products in the drugstore and has read all the information on all bottles. What is Louise’s next step? A) recognize her problem B) look for information […]
Date: September 3rd, 2020
QUESTION Mavis has just moved to a snowy city and is in the market for a snow shovel. At the hardware store, Mavis sees shovels with straight handles and shovels with curved handles. She sees plastic ones and metal ones. Mavis is currently at which stage of the consumer buying process? A) problem recognition B) […]
Date: September 3rd, 2020
QUESTION Raphael and his friends love classical music, and it shows in the t-shirts Raphael wears. He has a Haydn shirt, a Rimsky-Korsakov shirt, and a Prokofiev shirt. Which factor influencing buying behavior influenced Raphael? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: C […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT something that represents our culture or subculture? A) friends B) nationality C) ethnic group D) religious group E) gender ANSWER Answer: A Explanation: A) Friends fall into the category of reference groups: the influence of groups we identify with.
Date: September 3rd, 2020
QUESTION Which of the following, if true, most strongly suggests that adult care support is an attractive option to Shoreline’s employees? A) With proper counseling, children can defer expensive nursing home care for elders. B) Adult care is a relatively inexpensive benefit for Shoreline to provide. C) A significant number of workers also have one […]
Date: September 3rd, 2020
QUESTION Why did the production era focus on producing as many goods as possible? A) because manufacturers wanted to try out new assembly-line technology B) because there was an unlimited demand for goods C) because marketers wanted to test new sales techniques D) because customers were unhappy and so companies kept trying to please them […]
Date: September 3rd, 2020
QUESTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT one of the four eras of marketing? A) production era B) selling era C) marketing concept era D) customer relationship era E) automation era ANSWER Answer: E Explanation: E) Automation era is not one of the four eras of marketing.
Date: September 3rd, 2020
