QUESTION Which of the following is NOT something that represents our culture or subculture? A) friends B) nationality C) ethnic group D) religious group E) gender ANSWER Answer: A Explanation: A) Friends fall into the category of reference groups: the influence of groups we identify with.
Date: September 3rd, 2020
QUESTION Which factor influencing buying behavior is correctly matched with its descriptor? A) culture and subculture: the influence of values and attitudes B) social class: the look we wish to project C) reference groups: the influence of our socioeconomic group D) personal image: the effects of timing, moods, impulse, expectations, and so on E) situational […]
Date: September 3rd, 2020
QUESTION Saul purchased a gold bracelet to give to his girlfriend after she successfully defended her doctoral thesis. Before he gave it to her, he worried that it was too expensive, both for what it was and for his income level. He thought about returning it. Where was Saul in the consumer buying process? A) […]
Date: September 3rd, 2020
QUESTION Income level, profession, educational level, and political status all reflect which factor that affects our consumer decision making? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: B Explanation: B) Social class, the influence of our socioeconomic group, is reflected by income level, profession, […]
Date: September 3rd, 2020
QUESTION Newspapers and magazines are great sources of primary data for marketers. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: These are sources of secondary data; interviews, surveys, and other forms of original research are sources of primary data.
Date: September 3rd, 2020
QUESTION Which is an example of promotion done by a for-profit company? A) a radio advertisement for a bluegrass music festival B) a poster advertising restaurant specials C) a road sign reminding people to change the batteries in their smoke detectors D) a sidewalk sign notifying people of a church bean supper E) a billboard […]
Date: September 3rd, 2020
QUESTION Which of the following is a for-profit organization? A) World Health Organization B) United Way C) Procter & Gamble D) Audubon Society E) American Heart Association ANSWER Answer: C Explanation: C) Procter & Gamble is a for-profit organization.
Date: September 3rd, 2020
QUESTION Leah was in a bad mood. She had just had a fight with her boyfriend over what to do on Saturday afternoon. She went to the mall to hang out with her friends. While there, she tried on a funky shirt that she had decided a week ago was too expensive. Today she thought, […]
Date: September 3rd, 2020
QUESTION In the definition of value, what is the most important word to note? A) customer B) perception C) costs D) benefits E) competitor ANSWER Answer: B
Date: September 3rd, 2020
QUESTION Which is an example of promotion done by a not-for-profit company? A) a church advertising a raffle for two gospel concert tickets B) a car dealership offering a $3,000 rebate with the purchase of a car C) a health spa offering three nights for the price of two D) a cereal maker printing a […]
Date: September 3rd, 2020
