QUESTION Why do most for-profit organizations try not to rely on a single product and instead offer a number of products? What will be an ideal response? ANSWER Answer: A primary reason is to better survive wide swings in demand for a product. Explanation: Most for-profit organizations try not to rely on a single […]
Date: September 3rd, 2020
QUESTION Jamal was having problems getting his taxes done. At what stage is Jamal in the consumer buying process? A) I realize I have a problem to resolve. B) I’ve got to find a solution to my problem. C) I’ll weigh the pros and cons of the products available. D) I’ll choose this one or […]
Date: September 3rd, 2020
QUESTION Which of the following gives the five steps in the consumer buying process in the correct order? A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives C) problem recognition > information search > […]
Date: September 3rd, 2020
QUESTION Louise has bleached her hair for the first time and is in the market for a shampoo that is meant for bleached hair. She has found three such products in the drugstore and has read all the information on all bottles. What is Louise’s next step? A) recognize her problem B) look for information […]
Date: September 3rd, 2020
QUESTION Mavis has just moved to a snowy city and is in the market for a snow shovel. At the hardware store, Mavis sees shovels with straight handles and shovels with curved handles. She sees plastic ones and metal ones. Mavis is currently at which stage of the consumer buying process? A) problem recognition B) […]
Date: September 3rd, 2020
QUESTION Raphael and his friends love classical music, and it shows in the t-shirts Raphael wears. He has a Haydn shirt, a Rimsky-Korsakov shirt, and a Prokofiev shirt. Which factor influencing buying behavior influenced Raphael? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: C […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT something that represents our culture or subculture? A) friends B) nationality C) ethnic group D) religious group E) gender ANSWER Answer: A Explanation: A) Friends fall into the category of reference groups: the influence of groups we identify with.
Date: September 3rd, 2020
QUESTION Which factor influencing buying behavior is correctly matched with its descriptor? A) culture and subculture: the influence of values and attitudes B) social class: the look we wish to project C) reference groups: the influence of our socioeconomic group D) personal image: the effects of timing, moods, impulse, expectations, and so on E) situational […]
Date: September 3rd, 2020
QUESTION Saul purchased a gold bracelet to give to his girlfriend after she successfully defended her doctoral thesis. Before he gave it to her, he worried that it was too expensive, both for what it was and for his income level. He thought about returning it. Where was Saul in the consumer buying process? A) […]
Date: September 3rd, 2020
QUESTION Income level, profession, educational level, and political status all reflect which factor that affects our consumer decision making? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: B Explanation: B) Social class, the influence of our socioeconomic group, is reflected by income level, profession, […]
Date: September 3rd, 2020
