QUESTION Which of the following gives the five steps in the consumer buying process in the correct order? A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives C) problem recognition > information search > […]
QUESTION Louise has bleached her hair for the first time and is in the market for a shampoo that is meant for bleached hair. She has found three such products in the drugstore and has read all the information on all bottles. What is Louise’s next step? A) recognize her problem B) look for information […]
QUESTION Mavis has just moved to a snowy city and is in the market for a snow shovel. At the hardware store, Mavis sees shovels with straight handles and shovels with curved handles. She sees plastic ones and metal ones. Mavis is currently at which stage of the consumer buying process? A) problem recognition B) […]
QUESTION Raphael and his friends love classical music, and it shows in the t-shirts Raphael wears. He has a Haydn shirt, a Rimsky-Korsakov shirt, and a Prokofiev shirt. Which factor influencing buying behavior influenced Raphael? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: C […]
QUESTION Which of the following is NOT something that represents our culture or subculture? A) friends B) nationality C) ethnic group D) religious group E) gender ANSWER Answer: A Explanation: A) Friends fall into the category of reference groups: the influence of groups we identify with.
QUESTION Which factor influencing buying behavior is correctly matched with its descriptor? A) culture and subculture: the influence of values and attitudes B) social class: the look we wish to project C) reference groups: the influence of our socioeconomic group D) personal image: the effects of timing, moods, impulse, expectations, and so on E) situational […]
QUESTION Saul purchased a gold bracelet to give to his girlfriend after she successfully defended her doctoral thesis. Before he gave it to her, he worried that it was too expensive, both for what it was and for his income level. He thought about returning it. Where was Saul in the consumer buying process? A) […]
QUESTION Income level, profession, educational level, and political status all reflect which factor that affects our consumer decision making? A) culture and subculture B) social class C) reference groups D) personal image E) situational matters ANSWER Answer: B Explanation: B) Social class, the influence of our socioeconomic group, is reflected by income level, profession, […]
QUESTION Newspapers and magazines are great sources of primary data for marketers. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: These are sources of secondary data; interviews, surveys, and other forms of original research are sources of primary data.
QUESTION Which is an example of promotion done by a for-profit company? A) a radio advertisement for a bluegrass music festival B) a poster advertising restaurant specials C) a road sign reminding people to change the batteries in their smoke detectors D) a sidewalk sign notifying people of a church bean supper E) a billboard […]
