QUESTION Which of the following is NOT a reason why companies develop new products? A) to stay ahead of or match the competition B) to continue to expand revenues and profits C) to fill out a product line D) to create a new market E) to take advantage of an opportunity ANSWER Answer: D […]
Date: September 3rd, 2020
QUESTION Go Red for Women is a campaign put on by the American Heart Association to raise awareness of heart disease in women. This campaign is an example of what type of marketing? A) not-for-profit marketing B) product-use-based segmentation C) customer-based segmentation D) demographic segmentation E) niche marketing ANSWER Answer: A Explanation: A) The […]
Date: September 3rd, 2020
QUESTION Five companies are in business selling denim products. Which company is making a change to take advantage of an opportunity? A) Just Jeans has sold straight-leg jeans and wide-leg jeans for many years. Now ankle boots are coming back in style so Just Jeans is going to make boot-cut jeans as well. B) Dungarees, […]
Date: September 3rd, 2020
QUESTION Which of the following Ps of the marketing mix is correctly matched with its description? A) Promotion strategy: How do we design and test a product that will best meet consumer needs and wants? B) Promotion strategy: How do we determine what to charge for the product? C) Place strategy: How do we distribute […]
Date: September 3rd, 2020
QUESTION Which type of consumer segmentation is correctly paired with its descriptor? A) geographic segmentation: dividing the market by age, gender, income, and so on B) benefit segmentation: dividing the market by location C) demographic segmentation: dividing the market by frequency of customer usage D) user-rate-segmentation: dividing the market by benefits that people seek in […]
Date: September 3rd, 2020
QUESTION Which of the following lists the four Ps of the marketing mix in order of consideration? A) pricing > place > promotion > product B) product > place > pricing > promotion C) product > pricing > place > promotion D) promotion > place > product > pricing E) promotion > product > place […]
Date: September 3rd, 2020
QUESTION Which era of marketing by name is correctly paired with its time frame? A) selling era: 1920s to 1950s B) marketing concept era: 1700s to 1920s C) production era: 1950s to 1990s D) selling era: 1990s to present E) production era: 1920s to 1950s ANSWER Answer: A Explanation: A) The selling era was […]
Date: September 3rd, 2020
QUESTION Why do most for-profit organizations try not to rely on a single product and instead offer a number of products? What will be an ideal response? ANSWER Answer: A primary reason is to better survive wide swings in demand for a product. Explanation: Most for-profit organizations try not to rely on a single […]
Date: September 3rd, 2020
QUESTION Jamal was having problems getting his taxes done. At what stage is Jamal in the consumer buying process? A) I realize I have a problem to resolve. B) I’ve got to find a solution to my problem. C) I’ll weigh the pros and cons of the products available. D) I’ll choose this one or […]
Date: September 3rd, 2020
QUESTION Which of the following gives the five steps in the consumer buying process in the correct order? A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives C) problem recognition > information search > […]
Date: September 3rd, 2020
