QUESTION Which of the following is an example of geographic segmentation? A) The Segway Human Transporter isn’t just for mall cops. Tourism companies use them for guided tours. Employees of large warehouses and factories use them to get around more quickly. Segway targets these types of companies in its marketing. B) Jason has a small […]
QUESTION Your Day bridal shop sells one-of-a-kind bridal gowns and bridesmaid dresses. It also sells dresses to the mothers of the bride and groom. Customers have been disappointed that the shop did not also sell unique flower girl dresses. So the company has decided to stock flower girl dresses now. For what reason did Your […]
QUESTION Row Your Boat sold row boats and oars, and canoes and paddles. Safety laws indicate that people in these boats need life jackets. But Row Your Boat’s customers had to go elsewhere to buy them. Why should Row Your Boat get in the life jacket business? A) to stay ahead of or match the […]
QUESTION Which of the following is NOT a reason why companies develop new products? A) to stay ahead of or match the competition B) to continue to expand revenues and profits C) to fill out a product line D) to create a new market E) to take advantage of an opportunity ANSWER Answer: D […]
QUESTION Go Red for Women is a campaign put on by the American Heart Association to raise awareness of heart disease in women. This campaign is an example of what type of marketing? A) not-for-profit marketing B) product-use-based segmentation C) customer-based segmentation D) demographic segmentation E) niche marketing ANSWER Answer: A Explanation: A) The […]
QUESTION Five companies are in business selling denim products. Which company is making a change to take advantage of an opportunity? A) Just Jeans has sold straight-leg jeans and wide-leg jeans for many years. Now ankle boots are coming back in style so Just Jeans is going to make boot-cut jeans as well. B) Dungarees, […]
QUESTION Which of the following products is marketed today according to the mindset popular during the production era? A) clothing B) bottled water C) oil D) automobiles E) cell phones ANSWER Answer: C Explanation: C) Oil, which is in tremendous demand today, fits the definition of a product marketed under the production concept.
QUESTION Idaho potatoes are likely sold all over the United States, but it is unlikely that the Idaho potato industry spends many marketing dollars to promote its potatoes in New England, due to the large potato production in Maine. This is an example of what kind of consumer marketing segmentation? A) demographic segmentation B) user-rate […]
QUESTION Which of the following is defined as a customer’s perception that a certain product offers a better relationship between costs and benefits than competitors’ products do? A) selling concept B) customer satisfaction C) value D) marketing concept E) consumer buying behavior ANSWER Answer: C Explanation: C) Value is defined as a customer’s perception […]
QUESTION Which era of marketing by name is correctly paired with its time frame? A) selling era: 1920s to 1950s B) marketing concept era: 1700s to 1920s C) production era: 1950s to 1990s D) selling era: 1990s to present E) production era: 1920s to 1950s ANSWER Answer: A Explanation: A) The selling era was […]
