QUESTION Hal’s hot dogs have for years been packaged in bunches of 10 dogs. Customers have been complaining that once they open the package, it is too easy to cook more than they need. So Hal has started selling individually wrapped hot dogs in packages of 10. This is an example of what kind of […]
Date: September 3rd, 2020
QUESTION Jenna has designed a new line of shampoos and conditioners. She is currently looking into the pros and cons of selling the products at grocery stores and drugstores versus selling at hair salons. Jenna is at what point in the marketing process? A) conducting research and determining the target market B) product strategy C) […]
Date: September 3rd, 2020
QUESTION Gender, age, income, education, social class, and ethnicity all fall under what type of consumer segmentation? A) psychographic segmentation B) user-rate segmentation C) benefit segmentation D) geographic segmentation E) demographic segmentation ANSWER Answer: E Explanation: E) Demographic segmentation consists of categorizing consumers according to statistical characteristics of a population, such as gender, age, […]
Date: September 3rd, 2020
QUESTION People wear athletic gear for many reasons, and the gear is sold at many department stores. But more emphasis is placed on advertising these products for sale at sporting goods stores than at department stores because more customers buy that type of product at sporting goods stores. This is an example of what kind […]
Date: September 3rd, 2020
QUESTION Some toothpastes advertise that they fight cavities. Others promote tooth whitening. Labeling toothpastes in this way is an example of what kind of consumer marketing segmentation? A) geographic segmentation B) user-rate segmentation C) benefit segmentation D) demographic segmentation E) psychographic segmentation ANSWER Answer: C Explanation: C) Benefit segmentation divides the market by benefits […]
Date: September 3rd, 2020
QUESTION Which of the following is an example of product-use-based segmentation? A) Happy Horses is a therapeutic riding school that teaches horseback riding to children with physical and mental disabilities. To find its customer base, Happy Horses looks to schools for special-needs children. B) Carla sells golf-cart-style carts not just to country clubs. She also […]
Date: September 3rd, 2020
QUESTION Which of the following is an example of customer-based segmentation? A) Mainely Seafood harvests lobster off the coast of Maine. Because it wants its product to be fresh when consumed, it ships only to restaurants within 300 miles of the port where the fishing boat docks. B) Carolina ‘Scapes is a corporate landscaping company […]
Date: September 3rd, 2020
QUESTION Which of the following is an example of geographic segmentation? A) The Segway Human Transporter isn’t just for mall cops. Tourism companies use them for guided tours. Employees of large warehouses and factories use them to get around more quickly. Segway targets these types of companies in its marketing. B) Jason has a small […]
Date: September 3rd, 2020
QUESTION Your Day bridal shop sells one-of-a-kind bridal gowns and bridesmaid dresses. It also sells dresses to the mothers of the bride and groom. Customers have been disappointed that the shop did not also sell unique flower girl dresses. So the company has decided to stock flower girl dresses now. For what reason did Your […]
Date: September 3rd, 2020
QUESTION Row Your Boat sold row boats and oars, and canoes and paddles. Safety laws indicate that people in these boats need life jackets. But Row Your Boat’s customers had to go elsewhere to buy them. Why should Row Your Boat get in the life jacket business? A) to stay ahead of or match the […]
Date: September 3rd, 2020
