Business

Which of the following steps in marketing research is correctly paired

QUESTION Which of the following steps in marketing research is correctly paired with its description? A) Define the problem: Use published data or interviews, observation, experimentation, and focus groups to get information. B) Analyze the data: Implement the best solution. C) Collect facts: Use statistical tools to determine the facts. D) Take action: Clarify the […]

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Date: September 3rd, 2020

What happened during the selling era? What will be an ideal response?

QUESTION What happened during the selling era? What will be an ideal response?   ANSWER Answer: Mass-production techniques led to the production of more and more goods. Suddenly it was a buyer’s market, in which there were more products available than there were buyers. This, in turn, led to the selling concept, which emphasized high-powered […]

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Date: September 3rd, 2020

Advertising, public relations, publicity, personal selling, and other

QUESTION Advertising, public relations, publicity, personal selling, and other kinds of sales come into play at which stage in the marketing process? A) conducting research and determining the target market B) product strategy C) pricing strategy D) place strategy E) promotion strategy   ANSWER Answer: E Explanation: E) The promotion strategy: How do we communicate […]

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Date: September 3rd, 2020

Which of the following is NOT one of the ways to collect facts when co

QUESTION Which of the following is NOT one of the ways to collect facts when conducting market research? A) use competitors’ advertising B) use published data or interviews C) use observation D) use experimentation E) use focus groups   ANSWER Answer: A Explanation: A) Competitors’ advertising may report facts in a misleading way.

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Date: September 3rd, 2020

Consider this statement: “Influenced by intense flavors from Latin Ame

QUESTION Consider this statement: “Influenced by intense flavors from Latin America and Thailand, Americans want hotter, more flavorful foods.” There are seven outside forces that can influence the success of marketing programs. Which one does the above statement describe? A) sociocultural forces B) political forces C) competitive forces D) economic forces E) global forces   […]

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Date: September 3rd, 2020

Go Red for Women is a campaign put on by the American Heart Associatio

QUESTION Go Red for Women is a campaign put on by the American Heart Association to raise awareness of heart disease in women. This campaign is an example of what type of marketing? A) not-for-profit marketing B) product-use-based segmentation C) customer-based segmentation D) demographic segmentation E) niche marketing   ANSWER Answer: A Explanation: A) The […]

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Date: September 3rd, 2020

Five companies are in business selling denim products. Which company i

QUESTION Five companies are in business selling denim products. Which company is making a change to take advantage of an opportunity? A) Just Jeans has sold straight-leg jeans and wide-leg jeans for many years. Now ankle boots are coming back in style so Just Jeans is going to make boot-cut jeans as well. B) Dungarees, […]

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Date: September 3rd, 2020

Which of the following Ps of the marketing mix is correctly matched wi

QUESTION Which of the following Ps of the marketing mix is correctly matched with its description? A) Promotion strategy: How do we design and test a product that will best meet consumer needs and wants? B) Promotion strategy: How do we determine what to charge for the product? C) Place strategy: How do we distribute […]

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Date: September 3rd, 2020