Business

When a consumer takes practical action by protesting a product by e-ma

QUESTION When a consumer takes practical action by protesting a product by e-mail, by blogging about a product, or by providing feedback about a product on an independent website, the consumer is at what stage of the process of consumer buying behavior? A) problem recognition B) information search C) evaluating alternatives D) purchase decision E) […]

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Date: September 3rd, 2020

Which of the following steps in marketing research is correctly paired

QUESTION Which of the following steps in marketing research is correctly paired with its description? A) Define the problem: Use published data or interviews, observation, experimentation, and focus groups to get information. B) Analyze the data: Implement the best solution. C) Collect facts: Use statistical tools to determine the facts. D) Take action: Clarify the […]

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Date: September 3rd, 2020

What happened during the selling era? What will be an ideal response?

QUESTION What happened during the selling era? What will be an ideal response?   ANSWER Answer: Mass-production techniques led to the production of more and more goods. Suddenly it was a buyer’s market, in which there were more products available than there were buyers. This, in turn, led to the selling concept, which emphasized high-powered […]

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Date: September 3rd, 2020

Advertising, public relations, publicity, personal selling, and other

QUESTION Advertising, public relations, publicity, personal selling, and other kinds of sales come into play at which stage in the marketing process? A) conducting research and determining the target market B) product strategy C) pricing strategy D) place strategy E) promotion strategy   ANSWER Answer: E Explanation: E) The promotion strategy: How do we communicate […]

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Date: September 3rd, 2020

Which of the following is NOT one of the ways to collect facts when co

QUESTION Which of the following is NOT one of the ways to collect facts when conducting market research? A) use competitors’ advertising B) use published data or interviews C) use observation D) use experimentation E) use focus groups   ANSWER Answer: A Explanation: A) Competitors’ advertising may report facts in a misleading way.

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Date: September 3rd, 2020

Go Red for Women is a campaign put on by the American Heart Associatio

QUESTION Go Red for Women is a campaign put on by the American Heart Association to raise awareness of heart disease in women. This campaign is an example of what type of marketing? A) not-for-profit marketing B) product-use-based segmentation C) customer-based segmentation D) demographic segmentation E) niche marketing   ANSWER Answer: A Explanation: A) The […]

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Date: September 3rd, 2020

Five companies are in business selling denim products. Which company i

QUESTION Five companies are in business selling denim products. Which company is making a change to take advantage of an opportunity? A) Just Jeans has sold straight-leg jeans and wide-leg jeans for many years. Now ankle boots are coming back in style so Just Jeans is going to make boot-cut jeans as well. B) Dungarees, […]

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Date: September 3rd, 2020