QUESTION Which of the following is an example of a source of primary data? A) newspapers B) surveys C) government publications D) magazines E) blogs ANSWER Answer: B Explanation: B) Surveys are an example of a source of primary data. The other sources are sources of secondary data.
Date: September 3rd, 2020
QUESTION Consider this statement: “Influenced by intense flavors from Latin America and Thailand, Americans want hotter, more flavorful foods.” There are seven outside forces that can influence the success of marketing programs. Which one does the above statement describe? A) sociocultural forces B) political forces C) competitive forces D) economic forces E) global forces […]
Date: September 3rd, 2020
QUESTION Which of the following is an example of a source of secondary data? A) questionnaires B) interviews C) academic journals D) customer comment cards E) direct observation ANSWER Answer: C Explanation: C) Academic journals are an example of a source of secondary data. The other sources are sources of primary data.
Date: September 3rd, 2020
QUESTION Nina was hooked up to electrodes that measured her brain activity and sensors that measured skin response when she was shown a series of ads by a company that makes e-book readers. Which of the following is true of Nina’s experience? A) Nina was part of a neuromarketing study and was a primary source […]
Date: September 3rd, 2020
QUESTION Consider the following statement: “The lost jobs and foreclosed homes of the recent recession had a great negative effect on retail sales.” There are seven outside forces that can influence the success of marketing programs. Which one does the above statement describe? A) political forces B) global forces C) sociocultural forces D) economic forces […]
Date: September 3rd, 2020
QUESTION Consider the following statement: “Consumers can walk into a store, see a product they like, then type the model number into an app that compares the price with that of other retailers, find the product cheaper, and order it immediately via the phone from a competitor.” There are seven outside forces that can influence […]
Date: September 3rd, 2020
QUESTION Which of the five steps in the consumer buying process is likely to be most affected by a recession? A) problem recognition B) information search C) evaluating alternatives D) purchase decision E) postpurchase evaluation ANSWER Answer: D Explanation: D) Purchase decision: I’ll choose this one or not choose at all. Consumers may choose […]
Date: September 3rd, 2020
QUESTION Consider the following statement: “People born between 1981 and 2000 are found to be optimistic, civically engaged, self-confident, team-oriented, close to parents, and technologically focused. People born between 1925 and 1945 are friendly, professional, and conciliating and trust credentialed expertise.” There are seven outside forces that can influence the success of marketing programs. Which […]
Date: September 3rd, 2020
QUESTION Consider the following statement: “Subsidies for green power—solar, wind, wave action, geothermal, biomass, and the like—result from the actions of elected and appointed government officials.” There are seven outside forces that can influence the success of marketing programs. Which one does this example describe? A) political forces B) legal and regulatory forces C) competitive […]
Date: September 3rd, 2020
QUESTION Consider the following statement: “Goldwind USA is a Chinese-owned company that makes wind turbines for the United States. Some say the firm should be welcomed to the United States because it creates green jobs and speeds the adoption of renewable energy in this country. Others see it as a threat to American workers and […]
Date: September 3rd, 2020
