QUESTION Consider the following statement: “Consumers can walk into a store, see a product they like, then type the model number into an app that compares the price with that of other retailers, find the product cheaper, and order it immediately via the phone from a competitor.” There are seven outside forces that can influence […]
QUESTION Which of the five steps in the consumer buying process is likely to be most affected by a recession? A) problem recognition B) information search C) evaluating alternatives D) purchase decision E) postpurchase evaluation ANSWER Answer: D Explanation: D) Purchase decision: I’ll choose this one or not choose at all. Consumers may choose […]
QUESTION Consider the following statement: “People born between 1981 and 2000 are found to be optimistic, civically engaged, self-confident, team-oriented, close to parents, and technologically focused. People born between 1925 and 1945 are friendly, professional, and conciliating and trust credentialed expertise.” There are seven outside forces that can influence the success of marketing programs. Which […]
QUESTION Consider the following statement: “Subsidies for green power—solar, wind, wave action, geothermal, biomass, and the like—result from the actions of elected and appointed government officials.” There are seven outside forces that can influence the success of marketing programs. Which one does this example describe? A) political forces B) legal and regulatory forces C) competitive […]
QUESTION Consider the following statement: “Goldwind USA is a Chinese-owned company that makes wind turbines for the United States. Some say the firm should be welcomed to the United States because it creates green jobs and speeds the adoption of renewable energy in this country. Others see it as a threat to American workers and […]
QUESTION Becca wants to open a small pizza and sandwich shop. Which of the following would NOT be something Becca would consider when working out her place strategy? A) “Should I offer only take-out service or should I have a seating area for dining in?” B) “Should I offer delivery service?” C) “How should I […]
QUESTION Consider the following statement: “In late 2010, President Obama signed into law the Food Safety Modernization Act. The Food and Drug Administration will now be allowed to do a mandatory recall of tainted food when a company fails to voluntarily recall the contaminated product.” There are seven outside forces that can influence the success […]
QUESTION Consider this statement: “The designers must consider shape, size, color, brand name, packaging, and product image.” Where in the marketing process does this statement apply? A) to conducting research and determining the target market B) to the product strategy C) to the pricing strategy D) to the place strategy E) to the promotion strategy […]
QUESTION Andre has a small office supply store in which he sells 50 percent recycled printer paper and 100 percent recycled printer paper. He also does a great business with his nonrecycled printer paper. The 50 percent recycled paper does not sell well. Andre has found out that nearby big-name office supply companies sell it […]
QUESTION Which of the following is NOT one of the four steps in marketing research? A) define the problem B) collect facts C) analyze the data D) obtain feedback E) take action ANSWER Answer: D Explanation: D) The four steps in marketing research are: (1) define the problem; (2) collect facts; (3) analyze the […]
