QUESTION Which of the following, if true, most strengthens the argument for Fizz to introduce an energy drink? A) Studies indicate that consumers largely associate the company’s products with a healthy lifestyle. B) The energy drink market is highly concentrated, and there are only two major global players. C) The company has an extensive distribution […]
QUESTION Which of the following, if true, weakens the argument for the introduction of a Fizz energy drink? A) The other players in the energy drink market have long-term contracts with raw material suppliers. B) The demand for carbonated drinks has experienced a steady decline over the past few years. C) Unsteady input costs have […]
QUESTION Which of the following actions is most consistent with Nike’s goals? A) using the same product designs for men’s running shoes and women’s running shoes B) producing formal attire in a variety of sizes and colors for both men and women C) focusing exclusively on shoes instead of the larger category of sports products […]
QUESTION Which of the following questions would be LEAST relevant during the concept testing stage with target consumers? A) Do you believe the claim that this energy drink will increase mental alertness? B) Are you aware of our company’s social responsibility initiatives? C) How much would you pay for this energy drink? D) How often […]
QUESTION The vice president of the company thinks that Fizz should skip the test marketing step. Which of the following situations, if true, strengthens his argument? A) The development costs and the risks involved are extremely high. B) The new product will be substantially different than the ones already available in the market. C) Though […]
QUESTION The Fisher-Price Play Lab would be most effective at answering which of the following questions? A) What is the price that will generate the highest sales revenue for Fisher-Price products? B) To what extent do tots prefer group play as opposed to individual play? C) How do parents budget their children’s time between play […]
QUESTION A researcher at the Fisher-Price Play Lab produced a study reporting that children had strongly positive reactions to the new Happy Fun Ball. Executives, however, are concerned that the study reflects the researchers’ opinions more than the children’s opinions. Which of the following questions is LEAST relevant to the evaluation of the accuracy of […]
QUESTION Impressed with the customer insights provided by the Fisher-Price Play Lab, a manager proposes to expand the company’s observational research efforts. Which of the following is NOT a significant problem with observational research approaches? A) Some qualities and beliefs cannot be observed. B) Different observers often draw different conclusions from the same behavior. C) […]
QUESTION The statements above most strongly support which of the following conclusions? A) The majority of Apple customers believe that owning a Mac makes one independent and innovative. B) The most effective way to get true believer customers is to convince customers that buying your brand will make them independent. C) Apple’s true believers have […]
QUESTION Which of the following is an assumption made by the argument above? A) Sales of the Hawaiian Burger would have been even higher had the burger included a slice of ham as well. B) The Hawaiian Burger and the Mexican Burger have similar production costs. C) There is no significant difference in the amount […]
