QUESTION Which of the following actions is most likely to jeopardize the meaning of the Apple brand in the eyes of its “true believers”? A) collaborating with other media technology manufacturers and producing a standard interface and feature set that governs future product development B) producing an elite line of products that most consumers cannot […]
QUESTION Which of the following is the best example of a question that would be researched more effectively using observational research as opposed to survey research? A) Do you own a dishwasher? B) What qualities come to mind when you think about insurance companies? C) If you were gambling in a casino, under what conditions […]
QUESTION Which of the following, if true, supports the CEO’s position? A) Snazzy decided that producing a line of energy drinks would be more profitable than attempting to penetrate international markets. B) Young males, as a group, consume more energy drinks than any other market segment. C) Energy drinks cost more per ounce than other […]
QUESTION All of the following questions are relevant for the evaluation of the claim above EXCEPT: A) Is the number of All American Burger restaurants in City A similar to the number of All American Burger restaurants in City B? B) Are there any All American Burger customers who would be very reluctant to try […]
QUESTION A new company selling a variety of energy drinks has studied the case of Apple’s “true believers.” The company decided to design its marketing campaign to convince customers that buying its energy drinks will make them independent and innovative. It expects to convince a sizeable percentage of the market, who will then promote the […]
QUESTION Which of the following, if true, most strengthens the argument above? A) All American Burger’s policy of posting nutritional information does not extend to new products. B) All American Burger’s competitors often experiment with different recipes offered in limited markets. C) The Hawaiian Burger sales were higher than the sales of the Slushpile, a […]
QUESTION Which of the following, if true, most strongly supports the VP of operations’ position? A) Industry-leading companies tend to target as wide a market as possible. B) Female professionals are more likely to stay with a known brand for expensive items such as cars. C) Female professionals tend to have a strongly positive opinion […]
QUESTION Which of the following, if true, weakens the VP of operations’ position? A) Success in the energy drink market was an important goal mentioned in the company’s annual report. B) Young males have demonstrated low awareness of many soda brands. C) Professionals tend to have more disposable income than nonprofessionals. D) Concern over social […]
QUESTION Which of the following questions is LEAST relevant to Snazzy Sodas’ evaluation of the desirability of the young male market segment? A) What is the percentage of young males in the general population? B) What attitudes do members of this group likely have about Snazzy Sodas? C) How does the consumption of energy drinks […]
QUESTION Which of the following is most strongly supported by the statements above? A) Nike believes that its product lines cannot reach their potential unless they become the leader in their markets. B) Nike’s competitors fail to recognize the need to meet the special needs of each segment of the market. C) Nike’s goals have […]
