QUESTION Paper, printer toner, and cleaning agents are examples of what category of business product? A) installations B) raw materials C) process materials D) component parts E) supplies ANSWER Answer: E Explanation: E) Paper, printer toner, and cleaning agents are examples of supplies.
QUESTION Which of the following characteristics describes the decline stage of the product life cycle? A) Managers need to worry about expanding the distribution effort. B) There is the huge risk that the product may be rejected in the marketplace. C) Demand for the product may be high. D) Managers scale down relevant inventory, supplies, […]
QUESTION Which product is in a different stage of the product life cycle than the other products? A) Product A: Focus is on reducing costs and instituting efficiencies. B) Product B: Sales are slowing. C) Product C: Competition is growing. D) Product D: Managers are adding staff and building inventory while maintaining product quality. E) […]
QUESTION Which of the following characteristics does NOT describe the growth stage of the product life cycle? A) Managers have to maintain product quality while building inventory and staff. B) The product may have the marketplace to itself. C) Managers need to worry about getting sufficient product into the distribution pipeline. D) Maintaining quality and […]
QUESTION Which of the following is NOT one of the four stages of the product life cycle? A) introduction B) familiarization C) growth D) maturity E) decline ANSWER Answer: B Explanation: B) A product life cycle is a model that graphs the four stages that a product or service goes through during the “life” […]
QUESTION Research suggests that only one idea in how many will end up making money? A) 3 B) 30 C) 300 D) 3,000 E) 30,000 ANSWER Answer: D Explanation: D) Quality counts, since research suggests that only one idea in 3,000 will end up making money.
QUESTION Which of the following, if true, most weakens the argument above? A) City A is in a region known for high demand for pineapples. B) People in City A are more likely than people in City B to eat fresh fruit for health reasons. C) No competitor of All American Burger located in either […]
QUESTION Which category of business product is correctly paired with its definition? A) supplies: smaller, more mobile equipment B) installations: basic materials for making principal product C) capital items: large, long-lasting equipment D) process materials: goods to help make, but not become part of, principal product E) raw materials: services used in operations ANSWER […]
QUESTION Industrial goods, also called business goods, are products used to produce other products. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: The business market or business-to-business (B2B) market consists of those businesses that want industrial goods, or business goods, products used to produce other products.
QUESTION Which of the following is an example of specialty goods and services? A) limited edition olive oil B) Louis Vuitton off-the-rack purse C) checking account D) potato chips E) emergency clean-up services ANSWER Answer: A Explanation: A) Limited edition olive oil comes under specialty goods and services: those products requiring special effort to […]