QUESTION Which of the following describes manufacturers’ brands? A) when different brand names are given to different company products B) when two noncompeting products link their brand names together for a single product C) when the same brand name is given to all or most of a company’s products D) brands attached to products by […]
QUESTION What is the primary function of the triangular box of Toblerone candy, the egg-shaped container of L’eggs pantyhose, and the flat-sided bottles of Fiji water? A) to promote the product and differentiate it from competitors B) to indicate price and universal product code C) to provide product information D) to help consumers use the […]
QUESTION Mastercard/Virgin prepaid credit cards, Betty Crocker/Hershey brownie mixes, Benjamin Moore/Pottery Barn paint color palettes, and Nike/Michael Jordan basketball shoes represent what? A) individual brands B) co-brands C) family brands D) private-label brands E) manufacturer’s brands ANSWER Answer: B Explanation: B) Co-branding is when two noncompeting products link their brand names together for a […]
QUESTION This function of packaging allows retail stores to keep track of which products sell and which don’t and to reorder products when they run low. A) to promote the product and differentiate it from competitors B) to provide product information C) to help consumers use the product D) to indicate price and universal product […]
QUESTION Which of the following brands does NOT belong in the list? A) Post Raisin Bran B) Campbell’s Tomato Soup C) Kraft Macaroni & Cheese Dinner D) Starbuck’s Java Chip Ice Cream E) Market Basket Half & Half ANSWER Answer: E Explanation: E) Answer choices A through D are family brands. Answer choice E […]
QUESTION Which of the following represents the pricing goal of attracting customers? A) matching the price on soft drinks that the big box store down the street charges B) pricing soft drinks low to make them available to people who otherwise could not afford them C) setting a higher price on soft drinks to give […]
QUESTION Which of the following characteristics describes the decline stage of the product life cycle? A) Managers need to worry about expanding the distribution effort. B) There is the huge risk that the product may be rejected in the marketplace. C) Demand for the product may be high. D) Managers scale down relevant inventory, supplies, […]
QUESTION Which product is in a different stage of the product life cycle than the other products? A) Product A: Focus is on reducing costs and instituting efficiencies. B) Product B: Sales are slowing. C) Product C: Competition is growing. D) Product D: Managers are adding staff and building inventory while maintaining product quality. E) […]
QUESTION Which of the following characteristics does NOT describe the growth stage of the product life cycle? A) Managers have to maintain product quality while building inventory and staff. B) The product may have the marketplace to itself. C) Managers need to worry about getting sufficient product into the distribution pipeline. D) Maintaining quality and […]
QUESTION Which of the following is NOT one of the four stages of the product life cycle? A) introduction B) familiarization C) growth D) maturity E) decline ANSWER Answer: B Explanation: B) A product life cycle is a model that graphs the four stages that a product or service goes through during the “life” […]
