QUESTION The compact edition of the Oxford English Dictionary is sold with a magnifying glass. This is an example of which function of packaging? A) to provide product information B) to indicate price and universal product code C) to help consumers use the product D) to promote the product and differentiate it from competitors E) […]
QUESTION Child-resistant safety caps, such as those on prescription medicines and caustic products such as Drano, are included under which function of product packaging? A) to promote the product and differentiate it from competitors B) to provide product information C) to protect the product D) to indicate price and universal product code E) to help […]
QUESTION Which of the following describes brand insistence? A) Lester goes to the same coffee shop every morning for his favorite brew. He always goes to the same place. Only once when the line was very long and he had an early meeting did Lester go to a different shop across the street. B) Francois […]
QUESTION Anti-smoking warning labels on cigarette packages, dosage information on cough medicine packages, and liner notes on DVD packaging all come under which function of packaging? A) to protect the product B) to provide product information C) to promote the product and differentiate it from competitors D) to indicate price and universal product code E) […]
QUESTION At this stage in developing a new product, the new product is introduced in a limited form to selected geographical markets to test consumers’ reactions. A) idea generation B) product development C) commercialization D) test marketing E) product screening ANSWER Answer: D Explanation: D) Test marketing is the introduction of a new product […]
QUESTION When assigning prices to things, one objective is to achieve a target return on investment. What is the goal of this objective? A) to create prestige B) to make products more affordable to certain people C) to attract customers D) to match or beat the competition E) to make a profit ANSWER Answer: […]
QUESTION Which of the following describes manufacturers’ brands? A) when different brand names are given to different company products B) when two noncompeting products link their brand names together for a single product C) when the same brand name is given to all or most of a company’s products D) brands attached to products by […]
QUESTION What is the primary function of the triangular box of Toblerone candy, the egg-shaped container of L’eggs pantyhose, and the flat-sided bottles of Fiji water? A) to promote the product and differentiate it from competitors B) to indicate price and universal product code C) to provide product information D) to help consumers use the […]
QUESTION Mastercard/Virgin prepaid credit cards, Betty Crocker/Hershey brownie mixes, Benjamin Moore/Pottery Barn paint color palettes, and Nike/Michael Jordan basketball shoes represent what? A) individual brands B) co-brands C) family brands D) private-label brands E) manufacturer’s brands ANSWER Answer: B Explanation: B) Co-branding is when two noncompeting products link their brand names together for a […]
QUESTION This function of packaging allows retail stores to keep track of which products sell and which don’t and to reorder products when they run low. A) to promote the product and differentiate it from competitors B) to provide product information C) to help consumers use the product D) to indicate price and universal product […]
