QUESTION 3M Post-it Notes have been on the market for many years now and have always been well received. Which goal of branding is the company most likely interested in at this point? A) to publicize the company name and build trust B) to differentiate the company’s product from competing products C) to get repeat […]
Date: September 3rd, 2020
QUESTION What is the marketing and financial value derived from the combination of factors that people associate with a certain brand name? A) brand awareness B) brand preference C) brand insistence D) brand equity E) brand loyalty ANSWER Answer: D Explanation: D) Brand equity is the marketing and financial value derived from the combination […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT one of the four goals of branding? A) to publicize the company name and build trust B) to differentiate the company’s product from competing products C) to start a new company D) to get repeat sales E) to make entering new markets easier ANSWER Answer: C Explanation: […]
Date: September 3rd, 2020
QUESTION What is the name given to commitment to a particular brand—the degree to which consumers are satisfied with a product and will buy it again? A) brand awareness B) brand preference C) brand insistence D) brand equity E) brand loyalty ANSWER Answer: E Explanation: E) Brand loyalty is commitment to a particular brand—the […]
Date: September 3rd, 2020
QUESTION The compact edition of the Oxford English Dictionary is sold with a magnifying glass. This is an example of which function of packaging? A) to provide product information B) to indicate price and universal product code C) to help consumers use the product D) to promote the product and differentiate it from competitors E) […]
Date: September 3rd, 2020
QUESTION Child-resistant safety caps, such as those on prescription medicines and caustic products such as Drano, are included under which function of product packaging? A) to promote the product and differentiate it from competitors B) to provide product information C) to protect the product D) to indicate price and universal product code E) to help […]
Date: September 3rd, 2020
QUESTION Which of the following describes brand insistence? A) Lester goes to the same coffee shop every morning for his favorite brew. He always goes to the same place. Only once when the line was very long and he had an early meeting did Lester go to a different shop across the street. B) Francois […]
Date: September 3rd, 2020
QUESTION Anti-smoking warning labels on cigarette packages, dosage information on cough medicine packages, and liner notes on DVD packaging all come under which function of packaging? A) to protect the product B) to provide product information C) to promote the product and differentiate it from competitors D) to indicate price and universal product code E) […]
Date: September 3rd, 2020
QUESTION At this stage in developing a new product, the new product is introduced in a limited form to selected geographical markets to test consumers’ reactions. A) idea generation B) product development C) commercialization D) test marketing E) product screening ANSWER Answer: D Explanation: D) Test marketing is the introduction of a new product […]
Date: September 3rd, 2020
QUESTION When assigning prices to things, one objective is to achieve a target return on investment. What is the goal of this objective? A) to create prestige B) to make products more affordable to certain people C) to attract customers D) to match or beat the competition E) to make a profit ANSWER Answer: […]
Date: September 3rd, 2020
