QUESTION Which of the following describes brand insistence? A) Lester goes to the same coffee shop every morning for his favorite brew. He always goes to the same place. Only once when the line was very long and he had an early meeting did Lester go to a different shop across the street. B) Francois […]
Date: September 3rd, 2020
QUESTION Anti-smoking warning labels on cigarette packages, dosage information on cough medicine packages, and liner notes on DVD packaging all come under which function of packaging? A) to protect the product B) to provide product information C) to promote the product and differentiate it from competitors D) to indicate price and universal product code E) […]
Date: September 3rd, 2020
QUESTION At this stage in developing a new product, the new product is introduced in a limited form to selected geographical markets to test consumers’ reactions. A) idea generation B) product development C) commercialization D) test marketing E) product screening ANSWER Answer: D Explanation: D) Test marketing is the introduction of a new product […]
Date: September 3rd, 2020
QUESTION When assigning prices to things, one objective is to achieve a target return on investment. What is the goal of this objective? A) to create prestige B) to make products more affordable to certain people C) to attract customers D) to match or beat the competition E) to make a profit ANSWER Answer: […]
Date: September 3rd, 2020
QUESTION Which of the following describes manufacturers’ brands? A) when different brand names are given to different company products B) when two noncompeting products link their brand names together for a single product C) when the same brand name is given to all or most of a company’s products D) brands attached to products by […]
Date: September 3rd, 2020
QUESTION What is the primary function of the triangular box of Toblerone candy, the egg-shaped container of L’eggs pantyhose, and the flat-sided bottles of Fiji water? A) to promote the product and differentiate it from competitors B) to indicate price and universal product code C) to provide product information D) to help consumers use the […]
Date: September 3rd, 2020
QUESTION Mastercard/Virgin prepaid credit cards, Betty Crocker/Hershey brownie mixes, Benjamin Moore/Pottery Barn paint color palettes, and Nike/Michael Jordan basketball shoes represent what? A) individual brands B) co-brands C) family brands D) private-label brands E) manufacturer’s brands ANSWER Answer: B Explanation: B) Co-branding is when two noncompeting products link their brand names together for a […]
Date: September 3rd, 2020
QUESTION This function of packaging allows retail stores to keep track of which products sell and which don’t and to reorder products when they run low. A) to promote the product and differentiate it from competitors B) to provide product information C) to help consumers use the product D) to indicate price and universal product […]
Date: September 3rd, 2020
QUESTION Which of the following brands does NOT belong in the list? A) Post Raisin Bran B) Campbell’s Tomato Soup C) Kraft Macaroni & Cheese Dinner D) Starbuck’s Java Chip Ice Cream E) Market Basket Half & Half ANSWER Answer: E Explanation: E) Answer choices A through D are family brands. Answer choice E […]
Date: September 3rd, 2020
QUESTION Which of the following represents the pricing goal of attracting customers? A) matching the price on soft drinks that the big box store down the street charges B) pricing soft drinks low to make them available to people who otherwise could not afford them C) setting a higher price on soft drinks to give […]
Date: September 3rd, 2020
