QUESTION Marketing communication refers to one part of the marketing process. It includes all the elements of the organizations communication with its target market. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION You want to recruit employees to fill new positions on your team. What is your best resource? A) employees who are working in companies similar to your own B) valued workers currently working in your organization C) job-search websites such as Monster.com, Hot Jobs, or craigslist D) a trusted employment agency that your company […]
Date: September 3rd, 2020
QUESTION You want to recruit some unskilled workers for entry-level jobs. You do not have a lot of money to spend. And you do not have a lot of time to attend job fairs or visit colleges looking for possibilities. Which of the following sources would you use? A) headhunters B) employment agencies specializing in […]
Date: September 3rd, 2020
QUESTION Describe the forming stage of team development. What will be an ideal response? ANSWER This is the stage in which members first come together and get to know each other. The ground rules of the group are established at this point.
Date: September 3rd, 2020
QUESTION Which statement about the executive summary section of a business plan is FALSE? a. It should describe the business. b. It should identify the goals and objectives of the business. c. It should identify what is sought from potential investors. d. It should sound professional and be written in formal, technical language. ANSWER […]
Date: September 3rd, 2020
QUESTION Publicity can be an extremely effective marketing tool because it is inexpensive; however, the company has minimal control over what is communicated. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION What stage of the business life cycle is characterized by the development of a new product or service? a. introductory b. growth c. maturity d. decline/rebirth ANSWER a
Date: September 3rd, 2020
QUESTION Which of the following is a theory that suggests ways to design jobs so that they are inherently motivating for employees? a. expectancy theory b. two-factor theory c. hierarchy of needs theory d. job characteristics theory ANSWER d
Date: September 3rd, 2020
QUESTION Direct contact recruiting consists of A) visiting job fairs, trade shows, and colleges to look for potential new hires. B) quickly hiring job applicants who show up at your organization’s facility. C) hiring a headhunter to approach people who are qualified for the open position. D) advertising the open position in local newspapers or […]
Date: September 3rd, 2020
QUESTION Describe the interaction between leadership styles and team development stages. What will be an ideal response? ANSWER Different styles of leadership are needed at different stages of team development, and team leaders need to understand which style—autocratic, democratic, free-reign, or other—is most effective at each stage. An effective team leader is therefore able […]
Date: September 3rd, 2020
