QUESTION Businesses that don’t have enough influence to affect a product’s price are called ________. a. trend followers b. influenced pricers c. price makers d. price takers ANSWER d
Date: September 3rd, 2020
QUESTION The primary purpose of creating and implementing SMART marketing and communication goals is to provide enough definition to a marketing campaign to allow an organization to take action. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Which of these is NOT a stage of the business life cycle? a. introductory b. growth c. stability d. decline ANSWER c
Date: September 3rd, 2020
QUESTION ________ describes whether you are involved in a job from beginning to end, rather than just bits and pieces. a. Skill variety b. Task significance c. Autonomy d. Task identity ANSWER d
Date: September 3rd, 2020
QUESTION In order to ensure successful change, why is it necessary to consolidate and keep moving? What will be an ideal response? ANSWER After celebrating a small goal, it may be tempting to take it easy. This can lead to one of the reasons change programs fail: Declaring victory too soon.
Date: September 3rd, 2020
QUESTION Which is NOT contained in the business description section of a business plan? a. the company’s legal name and form b. the company’s market niche c. the company’s proposed location d. the company’s vision statement ANSWER b
Date: September 3rd, 2020
QUESTION Expectancy means that ________. a. employees need to understand what specific actions they need to take to yield good performance b. managers need to provide rewards that employees really value c. employees need to believe that their performance will actually lead to rewards d. employees can trust that they will be rewarded if they […]
Date: September 3rd, 2020
QUESTION Gifts such as pens, pencils, coffee mugs, given for buying a product are examples of sales promotion. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Which of the following statements would NOT appear in a business plan for Perez’s Pets? a. Within the next three years, Perez’s Pets plans on opening two more locations in the state. b. The financial forecast for the next quarter is strong. c. Perez’s Pets sold a record number of dog collars during Labor […]
Date: September 3rd, 2020
QUESTION Marketing communication refers to one part of the marketing process. It includes all the elements of the organizations communication with its target market. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
