QUESTION Reach is the average number of times each member of the audience is exposed to an ad. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Reach is the number of people within a given population that your ad will reach at least once. Frequency is the average number of […]
Date: September 3rd, 2020
QUESTION Consumers are apt to see publicity as less credible than other forms of promotion. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Because publicity is usually presented in a news format, consumers are apt to see this kind of promotion as more credible than advertising.
Date: September 3rd, 2020
QUESTION New media includes online ads, websites, e-direct marketing, and ads on cell phones. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: New media includes online ads, websites, e-direct marketing, and ads on cell phones.
Date: September 3rd, 2020
QUESTION Press conferences are sometimes used by PR departments to call media representatives to a press briefing at which they announce new information. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Some PR departments try to obtain favorable news coverage by holding press conferences, at which they announce new information.
Date: September 3rd, 2020
QUESTION Direct-action advertising is best used to slowly develop a desire among consumers for the product. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Direct-action advertising attempts to stimulate an immediate, or relatively immediate, purchase of a product through such devices as one-day sales, one-time promotions, or announcements of a […]
Date: September 3rd, 2020
QUESTION Direct selling is a relatively new way of selling products. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Direct selling, which consists of face-to-face selling directly to customers in their homes or workplaces, is one of the oldest forms of nonstore retailing.
Date: September 3rd, 2020
QUESTION The need-satisfaction presentation is by far the most preferred personal selling approach these days. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: The need-satisfaction presentation, which consists of determining customer needs and then tailoring the presentation to address those needs, is by far the most preferred approach these days.
Date: September 3rd, 2020
QUESTION Video marketing often uses a TV sales pitch followed by an urge to call a toll-free number or to go to a website to place an order for the product. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Video marketing is marketing to consumers on television, either through special […]
Date: September 3rd, 2020
QUESTION What does an intensive distribution strategy focus on? A) using as many salespeople as possible B) making use of as many distribution strategies as possible C) making the product available as far and wide as possible D) pricing a product as low as possible to still turn a profit E) distributing as directly as […]
Date: September 3rd, 2020
QUESTION Railroads handle the greatest volume of domestic goods transported in the United States. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Because they are especially good for shipping bulky cargos—coal, wheat, automobiles—over long distances on a relatively energy-efficient basis, railroads handle the greatest volume of domestic goods transported in […]
Date: September 3rd, 2020
