QUESTION Which of the following is the most likely example of a distribution channel with three intermediaries? A) producer to agent/broker to wholesaler to retailer to consumer B) producer to wholesaler to retailer to agent/broker to consumer C) producer to retailer to wholesaler to agent/broker to consumer D) producer to agent/broker to retailer to wholesaler […]
QUESTION If Volkswagen sells cars to a dealer, who, in turn, sells to you, which of the following correctly describes the distribution strategy for this process? A) No intermediaries were involved. B) One intermediary was involved. C) Three intermediaries were involved. D) This was a direct channel. E) There was no distribution strategy. ANSWER […]
QUESTION A craftsman sells his products to customers at a local fair. What type of distribution is this an example of? A) a direct channel B) wholesaling C) one intermediary D) two intermediaries E) three intermediaries ANSWER Answer: A Explanation: A) A direct channel is a distribution channel in which a producer sells directly […]
QUESTION Which of the following is NOT one of the direct ways in which intermediaries add value to products? A) providing information about products B) making products more available to consumer C) changing products into more valuable products D) increasing the number of competitors for a type of product E) providing services for the product […]
QUESTION EasyGo is an intermediary that gives customers information on how to use the products they’ve purchased. What kind of value is added in this case? A) ownership B) location C) form D) service E) time ANSWER Answer: D Explanation: D) When intermediaries show customers how to use the products they’ve purchased, they are […]
QUESTION Which of the following is MOST likely to be intensively distributed? A) Porsche automobiles B) Starbucks coffee beans C) Cartier diamonds D) organic ostrich meat E) Gucci handbags ANSWER Answer: B Explanation: B) Of the list above, Starbucks coffee beans appeal to by far the biggest number of consumers. Therefore, they are the […]
QUESTION When intermediaries bring flowers from greenhouses to stores, which of the following are they affecting? A) form B) time C) location D) information E) ownership ANSWER Answer: C Explanation: C) When intermediaries move flowers from the greenhouses to the stores, making it easier for people to shop for them, they are affecting location—that […]
QUESTION Video marketing often uses a TV sales pitch followed by an urge to call a toll-free number or to go to a website to place an order for the product. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Video marketing is marketing to consumers on television, either through special […]
QUESTION What does an intensive distribution strategy focus on? A) using as many salespeople as possible B) making use of as many distribution strategies as possible C) making the product available as far and wide as possible D) pricing a product as low as possible to still turn a profit E) distributing as directly as […]
QUESTION Railroads handle the greatest volume of domestic goods transported in the United States. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Because they are especially good for shipping bulky cargos—coal, wheat, automobiles—over long distances on a relatively energy-efficient basis, railroads handle the greatest volume of domestic goods transported in […]
