QUESTION If Volkswagen sells cars to a dealer, who, in turn, sells to you, which of the following correctly describes the distribution strategy for this process? A) No intermediaries were involved. B) One intermediary was involved. C) Three intermediaries were involved. D) This was a direct channel. E) There was no distribution strategy. ANSWER […]
QUESTION A craftsman sells his products to customers at a local fair. What type of distribution is this an example of? A) a direct channel B) wholesaling C) one intermediary D) two intermediaries E) three intermediaries ANSWER Answer: A Explanation: A) A direct channel is a distribution channel in which a producer sells directly […]
QUESTION Which of the following is NOT one of the direct ways in which intermediaries add value to products? A) providing information about products B) making products more available to consumer C) changing products into more valuable products D) increasing the number of competitors for a type of product E) providing services for the product […]
QUESTION EasyGo is an intermediary that gives customers information on how to use the products they’ve purchased. What kind of value is added in this case? A) ownership B) location C) form D) service E) time ANSWER Answer: D Explanation: D) When intermediaries show customers how to use the products they’ve purchased, they are […]
QUESTION Which of the following is MOST likely to be intensively distributed? A) Porsche automobiles B) Starbucks coffee beans C) Cartier diamonds D) organic ostrich meat E) Gucci handbags ANSWER Answer: B Explanation: B) Of the list above, Starbucks coffee beans appeal to by far the biggest number of consumers. Therefore, they are the […]
QUESTION When intermediaries bring flowers from greenhouses to stores, which of the following are they affecting? A) form B) time C) location D) information E) ownership ANSWER Answer: C Explanation: C) When intermediaries move flowers from the greenhouses to the stores, making it easier for people to shop for them, they are affecting location—that […]
QUESTION When a company such as Home Depot offers financing and delivery of household appliances, what is it affecting? A) form B) location C) ownership D) time E) information ANSWER Answer: C Explanation: C) By offering financing and delivery, Home Depot and other similar companies that sell appliances are affecting ownership because they help […]
QUESTION Railroads handle the greatest volume of domestic goods transported in the United States. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Because they are especially good for shipping bulky cargos—coal, wheat, automobiles—over long distances on a relatively energy-efficient basis, railroads handle the greatest volume of domestic goods transported in […]
QUESTION The cold-call sales prospecting technique is one of the easiest prospecting techniques. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: The cold-call sales prospecting technique is the most difficult prospecting technique because it consists of calling on prospects with whom you have no previous contact and to whom you […]
QUESTION Supply-chain management is mainly concerned with the tactics of moving materials and products. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Supply-chain management is mainly concerned with the strategy of moving materials and products, whereas logistics is concerned with the tactics.