QUESTION Which of the following is MOST likely to be intensively distributed? A) Porsche automobiles B) Starbucks coffee beans C) Cartier diamonds D) organic ostrich meat E) Gucci handbags ANSWER Answer: B Explanation: B) Of the list above, Starbucks coffee beans appeal to by far the biggest number of consumers. Therefore, they are the […]
QUESTION When intermediaries bring flowers from greenhouses to stores, which of the following are they affecting? A) form B) time C) location D) information E) ownership ANSWER Answer: C Explanation: C) When intermediaries move flowers from the greenhouses to the stores, making it easier for people to shop for them, they are affecting location—that […]
QUESTION When a company such as Home Depot offers financing and delivery of household appliances, what is it affecting? A) form B) location C) ownership D) time E) information ANSWER Answer: C Explanation: C) By offering financing and delivery, Home Depot and other similar companies that sell appliances are affecting ownership because they help […]
QUESTION Mark, an owner of a small food retailer, goes to Simons Foods every week to buy food products that he sells at his store. What type of wholesaler is Simons Foods? A) rack jobber B) full-service C) cash-and-carry D) drop shipper E) manufacturer’s sales office ANSWER Answer: C Explanation: C) A cash-and-carry wholesaler […]
QUESTION Bridget owns a manufacturer-owned wholesaler. Which of the following is a benefit that she has in this role? A) She can maintain full control over the selling and distribution of her products. B) She needn’t worry about storage because she has no physical custody of the products. C) She is able to share profits […]
QUESTION Personal selling is put to its best advantage for more-expensive items. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Because personal selling is face-to-face communication and promotion to influence customers to buy goods or services, it works best when the product is somewhat expensive, somewhat complex, and aimed at […]
QUESTION If Bentley Motors chooses to distribute its cars to just a very few targeted places, what is it practicing? A) intensive distribution B) selective distribution C) exclusive distribution D) direct distribution E) expensive distribution ANSWER Answer: C Explanation: C) By distributing ITS automobiles to just a few targeted places, Bentley is utilizing exclusive […]
QUESTION Distribution centers usually store products for much longer periods of time than storage warehouses do. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Storage warehouses provide storage of products for long periods of time. Distribution centers provide storage of products for short periods of time for collection and distribution […]
QUESTION Physical distribution consists only of the transportation of products from the producer to and from intermediaries. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Physical distribution consists of all the activities required to move products from the manufacturer to the final buyer. This includes, but is not limited to, […]
QUESTION The last priority of promotion is to persuade consumers to buy the product. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: The last promotional priority is to remind consumers about the existence and benefits of the product.
