QUESTION Which of the following is NOT an example of intermediaries? A) agents B) brokers C) wholesalers D) producers E) retailers ANSWER Answer: D Explanation: D) Intermediaries are the people or firms that move products between producer and customers. Agents, brokers, retailers, and wholesalers are all intermediaries. Producers and consumers are NOT intermediaries. If […]
QUESTION Which of the following is the BEST example of a rack jobber? A) a candy vendor who puts racks of candy inside gas stations and shares the profits B) an automobile dealer who sells the cars that are sold to him from the manufacturer C) a large discount wholesaler, such as Costco, that sells […]
QUESTION Which of the following is NOT an example of a distribution channel? A) farmstand tomatoes being sold directly to consumers from the producer B) T-shirts moving from producer to wholesaler to retailer to consumer C) canned beef moving from producer to packager to wholesaler to restaurant to consumer D) a producer using unpaid coverage […]
QUESTION Which of the following BEST defines the distribution mix? A) the system for conveying goods or services from producers to customers B) the variety of products that are sold by a company C) the methods a company uses to produce its products D) the combination of tools that a company uses to promote its […]
QUESTION Which of the following is the most likely example of a distribution channel with three intermediaries? A) producer to agent/broker to wholesaler to retailer to consumer B) producer to wholesaler to retailer to agent/broker to consumer C) producer to retailer to wholesaler to agent/broker to consumer D) producer to agent/broker to retailer to wholesaler […]
QUESTION If Volkswagen sells cars to a dealer, who, in turn, sells to you, which of the following correctly describes the distribution strategy for this process? A) No intermediaries were involved. B) One intermediary was involved. C) Three intermediaries were involved. D) This was a direct channel. E) There was no distribution strategy. ANSWER […]
QUESTION A craftsman sells his products to customers at a local fair. What type of distribution is this an example of? A) a direct channel B) wholesaling C) one intermediary D) two intermediaries E) three intermediaries ANSWER Answer: A Explanation: A) A direct channel is a distribution channel in which a producer sells directly […]
QUESTION New media includes online ads, websites, e-direct marketing, and ads on cell phones. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: New media includes online ads, websites, e-direct marketing, and ads on cell phones.
QUESTION Press conferences are sometimes used by PR departments to call media representatives to a press briefing at which they announce new information. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Some PR departments try to obtain favorable news coverage by holding press conferences, at which they announce new information.
QUESTION Direct-action advertising is best used to slowly develop a desire among consumers for the product. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Direct-action advertising attempts to stimulate an immediate, or relatively immediate, purchase of a product through such devices as one-day sales, one-time promotions, or announcements of a […]
