QUESTION Which of the following BEST defines the distribution mix? A) the system for conveying goods or services from producers to customers B) the variety of products that are sold by a company C) the methods a company uses to produce its products D) the combination of tools that a company uses to promote its […]
Date: September 3rd, 2020
QUESTION Which of the following is the most likely example of a distribution channel with three intermediaries? A) producer to agent/broker to wholesaler to retailer to consumer B) producer to wholesaler to retailer to agent/broker to consumer C) producer to retailer to wholesaler to agent/broker to consumer D) producer to agent/broker to retailer to wholesaler […]
Date: September 3rd, 2020
QUESTION If Volkswagen sells cars to a dealer, who, in turn, sells to you, which of the following correctly describes the distribution strategy for this process? A) No intermediaries were involved. B) One intermediary was involved. C) Three intermediaries were involved. D) This was a direct channel. E) There was no distribution strategy. ANSWER […]
Date: September 3rd, 2020
QUESTION A craftsman sells his products to customers at a local fair. What type of distribution is this an example of? A) a direct channel B) wholesaling C) one intermediary D) two intermediaries E) three intermediaries ANSWER Answer: A Explanation: A) A direct channel is a distribution channel in which a producer sells directly […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT one of the direct ways in which intermediaries add value to products? A) providing information about products B) making products more available to consumer C) changing products into more valuable products D) increasing the number of competitors for a type of product E) providing services for the product […]
Date: September 3rd, 2020
QUESTION EasyGo is an intermediary that gives customers information on how to use the products they’ve purchased. What kind of value is added in this case? A) ownership B) location C) form D) service E) time ANSWER Answer: D Explanation: D) When intermediaries show customers how to use the products they’ve purchased, they are […]
Date: September 3rd, 2020
QUESTION Which of the following is MOST likely to be intensively distributed? A) Porsche automobiles B) Starbucks coffee beans C) Cartier diamonds D) organic ostrich meat E) Gucci handbags ANSWER Answer: B Explanation: B) Of the list above, Starbucks coffee beans appeal to by far the biggest number of consumers. Therefore, they are the […]
Date: September 3rd, 2020
QUESTION Direct selling is a relatively new way of selling products. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: Direct selling, which consists of face-to-face selling directly to customers in their homes or workplaces, is one of the oldest forms of nonstore retailing.
Date: September 3rd, 2020
QUESTION The need-satisfaction presentation is by far the most preferred personal selling approach these days. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: The need-satisfaction presentation, which consists of determining customer needs and then tailoring the presentation to address those needs, is by far the most preferred approach these days.
Date: September 3rd, 2020
QUESTION Video marketing often uses a TV sales pitch followed by an urge to call a toll-free number or to go to a website to place an order for the product. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Video marketing is marketing to consumers on television, either through special […]
Date: September 3rd, 2020
