QUESTION Publicity can be an extremely effective marketing tool because it is inexpensive; however, the company has minimal control over what is communicated. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION What stage of the business life cycle is characterized by the development of a new product or service? a. introductory b. growth c. maturity d. decline/rebirth ANSWER a
Date: September 3rd, 2020
QUESTION Which of the following is a theory that suggests ways to design jobs so that they are inherently motivating for employees? a. expectancy theory b. two-factor theory c. hierarchy of needs theory d. job characteristics theory ANSWER d
Date: September 3rd, 2020
QUESTION Direct contact recruiting consists of A) visiting job fairs, trade shows, and colleges to look for potential new hires. B) quickly hiring job applicants who show up at your organization’s facility. C) hiring a headhunter to approach people who are qualified for the open position. D) advertising the open position in local newspapers or […]
Date: September 3rd, 2020
QUESTION Describe the interaction between leadership styles and team development stages. What will be an ideal response? ANSWER Different styles of leadership are needed at different stages of team development, and team leaders need to understand which style—autocratic, democratic, free-reign, or other—is most effective at each stage. An effective team leader is therefore able […]
Date: September 3rd, 2020
QUESTION Amazon.com spent a few years as the only seller of the wireless reading device. They were in the ________ stage of the business life cycle. a. introductory b. growth c. maturity d. decline/rebirth ANSWER a
Date: September 3rd, 2020
QUESTION Businesses that don’t have enough influence to affect a product’s price are called ________. a. trend followers b. influenced pricers c. price makers d. price takers ANSWER d
Date: September 3rd, 2020
QUESTION The primary purpose of creating and implementing SMART marketing and communication goals is to provide enough definition to a marketing campaign to allow an organization to take action. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Which of these is NOT a stage of the business life cycle? a. introductory b. growth c. stability d. decline ANSWER c
Date: September 3rd, 2020
QUESTION ________ describes whether you are involved in a job from beginning to end, rather than just bits and pieces. a. Skill variety b. Task significance c. Autonomy d. Task identity ANSWER d
Date: September 3rd, 2020
