QUESTION Which of the following statements would NOT appear in a business plan for Perez’s Pets? a. Within the next three years, Perez’s Pets plans on opening two more locations in the state. b. The financial forecast for the next quarter is strong. c. Perez’s Pets sold a record number of dog collars during Labor […]
QUESTION Marketing communication refers to one part of the marketing process. It includes all the elements of the organizations communication with its target market. Indicate whether the statement is true or false ANSWER TRUE
QUESTION You want to recruit employees to fill new positions on your team. What is your best resource? A) employees who are working in companies similar to your own B) valued workers currently working in your organization C) job-search websites such as Monster.com, Hot Jobs, or craigslist D) a trusted employment agency that your company […]
QUESTION You want to recruit some unskilled workers for entry-level jobs. You do not have a lot of money to spend. And you do not have a lot of time to attend job fairs or visit colleges looking for possibilities. Which of the following sources would you use? A) headhunters B) employment agencies specializing in […]
QUESTION Describe the forming stage of team development. What will be an ideal response? ANSWER This is the stage in which members first come together and get to know each other. The ground rules of the group are established at this point.
QUESTION Which statement about the executive summary section of a business plan is FALSE? a. It should describe the business. b. It should identify the goals and objectives of the business. c. It should identify what is sought from potential investors. d. It should sound professional and be written in formal, technical language. ANSWER […]
QUESTION Publicity can be an extremely effective marketing tool because it is inexpensive; however, the company has minimal control over what is communicated. Indicate whether the statement is true or false ANSWER TRUE
QUESTION What stage of the business life cycle is characterized by the development of a new product or service? a. introductory b. growth c. maturity d. decline/rebirth ANSWER a
QUESTION Which of the following is a theory that suggests ways to design jobs so that they are inherently motivating for employees? a. expectancy theory b. two-factor theory c. hierarchy of needs theory d. job characteristics theory ANSWER d
QUESTION Direct contact recruiting consists of A) visiting job fairs, trade shows, and colleges to look for potential new hires. B) quickly hiring job applicants who show up at your organization’s facility. C) hiring a headhunter to approach people who are qualified for the open position. D) advertising the open position in local newspapers or […]