QUESTION Which of the following is NOT a question concerning physical distribution? A) How quickly should orders be processed? B) How fast or how cheaply should goods be moved? C) What kind of transportation is best? D) What is the best media to market these products? E) Do we need to warehouse products at any […]
Date: September 3rd, 2020
QUESTION Amazon, Travelocity, and Priceline all principally utilize which type of marketing? A) direct selling B) face-to-face selling C) online retailing D) catalog marketing E) telemarketing ANSWER Answer: C Explanation: C) New “e-tailers” such as Amazon, Travelocity, and Priceline utilize online retailing as their principal type of marketing.
Date: September 3rd, 2020
QUESTION Which of the following refers to the sequence of suppliers that contribute to creating and delivering a product, from raw materials to production to final buyers? A) promotion mix B) distribution chain C) supply chain D) multilevel marketing E) distribution mix ANSWER Answer: C Explanation: C) A supply chain is a sequence of […]
Date: September 3rd, 2020
QUESTION Which of the following BEST defines greenwashing? A) the environmentally friendly process of washing produce B) fraudulent pyramid scheming aimed at large returns C) harvesting vegetables in more sustainable ways D) misleading marketing about the environmental benefits of a product E) covering legitimately eco-friendly products with informative seals ANSWER Answer: D Explanation: D) […]
Date: September 3rd, 2020
QUESTION Which type of marketing is MOST used by QVC and the Home Shopping Network? A) video marketing B) direct mail marketing C) catalog marketing D) telemarketing E) multilevel marketing ANSWER Answer: A Explanation: A) Best represented by QVC and the Home Shopping Network, video marketing is marketing to consumers on television, either through […]
Date: September 3rd, 2020
QUESTION Shaun runs a manufacturer’s sales office. Which of the following must be true of Shaun’s business? A) It sells products but doesn’t carry inventory. B) It is the same as a manufacturer’s branch office. C) It is a limited-function merchant wholesaler. D) It has no sales representatives. E) It is owned and managed by […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT one of the five major ways of transporting materials through the supply chain? A) rail B) pipeline C) Internet D) road E) water ANSWER Answer: C Explanation: C) The five major ways of transporting materials through the supply chain are rail, road, pipeline, water, and air.
Date: September 3rd, 2020
QUESTION Which of the following BEST defines the distribution mix? A) the system for conveying goods or services from producers to customers B) the variety of products that are sold by a company C) the methods a company uses to produce its products D) the combination of tools that a company uses to promote its […]
Date: September 3rd, 2020
QUESTION Which of the following is the most likely example of a distribution channel with three intermediaries? A) producer to agent/broker to wholesaler to retailer to consumer B) producer to wholesaler to retailer to agent/broker to consumer C) producer to retailer to wholesaler to agent/broker to consumer D) producer to agent/broker to retailer to wholesaler […]
Date: September 3rd, 2020
QUESTION If Volkswagen sells cars to a dealer, who, in turn, sells to you, which of the following correctly describes the distribution strategy for this process? A) No intermediaries were involved. B) One intermediary was involved. C) Three intermediaries were involved. D) This was a direct channel. E) There was no distribution strategy. ANSWER […]
Date: September 3rd, 2020
