QUESTION Which of the following is NOT true of direct selling? A) It is one of the oldest forms of nonstore retailing. B) It often employs the use of catalogs and other forms of direct mail. C) It consists of face-to-face selling. D) It involves selling to customers in their homes or where they work. […]
Date: September 3rd, 2020
QUESTION What type of selling involves independent businesspeople or distributors selling products both on their own and by recruiting, motivating, supplying, and training others to sell those products? A) direct selling B) door-to-door selling C) house-party selling D) multilevel marketing E) direct marketing ANSWER Answer: D Explanation: D) Multilevel marketing involves independent businesspeople or […]
Date: September 3rd, 2020
QUESTION How does direct mail marketing differ from catalog marketing? A) Direct mail marketing utilizes the mail as a way to reach customers. B) Catalog marketing culls consumer names from lists of target audiences. C) Direct mail marketing relies heavily on telemarketing. D) Catalog marketing includes all of the information consumers need to purchase products […]
Date: September 3rd, 2020
QUESTION Which of the following is true of catalog marketing? A) It has only been around for the last 20 to 25 years. B) It consists of the mailing of promotional letters, brochures, and pamphlets. C) It markets to consumers on television. D) It allows customers to select products and order them from within the […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT true of multilevel marketing? A) Multilevel marketing never results in significant compensation. B) Avon, Amway, and Mary Kay Cosmetics are all multilevel marketing companies. C) Multilevel marketers are often advised to sell to their families and friends. D) Some fraudulent schemes take the form of multilevel marketing. E) […]
Date: September 3rd, 2020
QUESTION Which of the following is true of direct marketing? A) Direct marketing is direct selling. B) Direct marketing is done face-to-face. C) Direct marketing is unaffected by the National Do Not Call Registry. D) Direct marketing is often associated with pyramid schemes. E) Direct marketing utilizes phone, television, mail, and email. ANSWER Answer: […]
Date: September 3rd, 2020
QUESTION Which type of marketing is MOST affected by the National Do Not Call Registry? A) direct mail marketing B) catalog marketing C) telemarketing D) video marketing E) online marketing ANSWER Answer: C Explanation: C) Telemarketing is the most affected by this as many customers who might object to having their dinners interrupted by […]
Date: September 3rd, 2020
QUESTION Bridget owns a manufacturer-owned wholesaler. Which of the following is a benefit that she has in this role? A) She can maintain full control over the selling and distribution of her products. B) She needn’t worry about storage because she has no physical custody of the products. C) She is able to share profits […]
Date: September 3rd, 2020
QUESTION Personal selling is put to its best advantage for more-expensive items. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Because personal selling is face-to-face communication and promotion to influence customers to buy goods or services, it works best when the product is somewhat expensive, somewhat complex, and aimed at […]
Date: September 3rd, 2020
QUESTION If Bentley Motors chooses to distribute its cars to just a very few targeted places, what is it practicing? A) intensive distribution B) selective distribution C) exclusive distribution D) direct distribution E) expensive distribution ANSWER Answer: C Explanation: C) By distributing ITS automobiles to just a few targeted places, Bentley is utilizing exclusive […]
Date: September 3rd, 2020
