QUESTION Which of the following is NOT true of multilevel marketing? A) Multilevel marketing never results in significant compensation. B) Avon, Amway, and Mary Kay Cosmetics are all multilevel marketing companies. C) Multilevel marketers are often advised to sell to their families and friends. D) Some fraudulent schemes take the form of multilevel marketing. E) […]
QUESTION Which of the following is true of direct marketing? A) Direct marketing is direct selling. B) Direct marketing is done face-to-face. C) Direct marketing is unaffected by the National Do Not Call Registry. D) Direct marketing is often associated with pyramid schemes. E) Direct marketing utilizes phone, television, mail, and email. ANSWER Answer: […]
QUESTION Which type of marketing is MOST affected by the National Do Not Call Registry? A) direct mail marketing B) catalog marketing C) telemarketing D) video marketing E) online marketing ANSWER Answer: C Explanation: C) Telemarketing is the most affected by this as many customers who might object to having their dinners interrupted by […]
QUESTION Which of the following is NOT a question concerning physical distribution? A) How quickly should orders be processed? B) How fast or how cheaply should goods be moved? C) What kind of transportation is best? D) What is the best media to market these products? E) Do we need to warehouse products at any […]
QUESTION Amazon, Travelocity, and Priceline all principally utilize which type of marketing? A) direct selling B) face-to-face selling C) online retailing D) catalog marketing E) telemarketing ANSWER Answer: C Explanation: C) New “e-tailers” such as Amazon, Travelocity, and Priceline utilize online retailing as their principal type of marketing.
QUESTION Which of the following refers to the sequence of suppliers that contribute to creating and delivering a product, from raw materials to production to final buyers? A) promotion mix B) distribution chain C) supply chain D) multilevel marketing E) distribution mix ANSWER Answer: C Explanation: C) A supply chain is a sequence of […]
QUESTION Which of the following BEST defines greenwashing? A) the environmentally friendly process of washing produce B) fraudulent pyramid scheming aimed at large returns C) harvesting vegetables in more sustainable ways D) misleading marketing about the environmental benefits of a product E) covering legitimately eco-friendly products with informative seals ANSWER Answer: D Explanation: D) […]
QUESTION Which type of marketing is MOST used by QVC and the Home Shopping Network? A) video marketing B) direct mail marketing C) catalog marketing D) telemarketing E) multilevel marketing ANSWER Answer: A Explanation: A) Best represented by QVC and the Home Shopping Network, video marketing is marketing to consumers on television, either through […]
QUESTION Shaun runs a manufacturer’s sales office. Which of the following must be true of Shaun’s business? A) It sells products but doesn’t carry inventory. B) It is the same as a manufacturer’s branch office. C) It is a limited-function merchant wholesaler. D) It has no sales representatives. E) It is owned and managed by […]
QUESTION Which of the following is NOT one of the five major ways of transporting materials through the supply chain? A) rail B) pipeline C) Internet D) road E) water ANSWER Answer: C Explanation: C) The five major ways of transporting materials through the supply chain are rail, road, pipeline, water, and air.
