QUESTION Which of the following is NOT a question concerning physical distribution? A) How quickly should orders be processed? B) How fast or how cheaply should goods be moved? C) What kind of transportation is best? D) What is the best media to market these products? E) Do we need to warehouse products at any […]
Date: September 3rd, 2020
QUESTION Amazon, Travelocity, and Priceline all principally utilize which type of marketing? A) direct selling B) face-to-face selling C) online retailing D) catalog marketing E) telemarketing ANSWER Answer: C Explanation: C) New “e-tailers” such as Amazon, Travelocity, and Priceline utilize online retailing as their principal type of marketing.
Date: September 3rd, 2020
QUESTION Which of the following refers to the sequence of suppliers that contribute to creating and delivering a product, from raw materials to production to final buyers? A) promotion mix B) distribution chain C) supply chain D) multilevel marketing E) distribution mix ANSWER Answer: C Explanation: C) A supply chain is a sequence of […]
Date: September 3rd, 2020
QUESTION Which of the following BEST defines greenwashing? A) the environmentally friendly process of washing produce B) fraudulent pyramid scheming aimed at large returns C) harvesting vegetables in more sustainable ways D) misleading marketing about the environmental benefits of a product E) covering legitimately eco-friendly products with informative seals ANSWER Answer: D Explanation: D) […]
Date: September 3rd, 2020
QUESTION Which type of marketing is MOST used by QVC and the Home Shopping Network? A) video marketing B) direct mail marketing C) catalog marketing D) telemarketing E) multilevel marketing ANSWER Answer: A Explanation: A) Best represented by QVC and the Home Shopping Network, video marketing is marketing to consumers on television, either through […]
Date: September 3rd, 2020
QUESTION Shaun runs a manufacturer’s sales office. Which of the following must be true of Shaun’s business? A) It sells products but doesn’t carry inventory. B) It is the same as a manufacturer’s branch office. C) It is a limited-function merchant wholesaler. D) It has no sales representatives. E) It is owned and managed by […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT one of the five major ways of transporting materials through the supply chain? A) rail B) pipeline C) Internet D) road E) water ANSWER Answer: C Explanation: C) The five major ways of transporting materials through the supply chain are rail, road, pipeline, water, and air.
Date: September 3rd, 2020
QUESTION Donna runs a manufacturer’s branch office. Which of the following must be true about the office’s function? A) It is a type of limited-function merchant wholesaler. B) It is also known as a rack jobber. C) It provides the same functions as cash-and-carry wholesalers. D) It carries no inventory. E) It has offices for […]
Date: September 3rd, 2020
QUESTION What is the strategy of planning and coordinating the movement of materials and products from raw materials to final buyers called? A) logistics B) supply-chain management C) containerization D) limited-function management E) intensive management ANSWER Answer: B Explanation: B) Supply-chain management is the strategy of planning and coordinating the movement of materials and […]
Date: September 3rd, 2020
QUESTION Warren is an intermediary who serves as an agent. What must be true of Warren’s work? A) He tends to maintain long-term relationships with the people he represents. B) He does not actually sell the products or services. C) He often represents several different competing products. D) He only represents one manufacturer in a […]
Date: September 3rd, 2020
