QUESTION Donna runs a manufacturer’s branch office. Which of the following must be true about the office’s function? A) It is a type of limited-function merchant wholesaler. B) It is also known as a rack jobber. C) It provides the same functions as cash-and-carry wholesalers. D) It carries no inventory. E) It has offices for […]
QUESTION What is the strategy of planning and coordinating the movement of materials and products from raw materials to final buyers called? A) logistics B) supply-chain management C) containerization D) limited-function management E) intensive management ANSWER Answer: B Explanation: B) Supply-chain management is the strategy of planning and coordinating the movement of materials and […]
QUESTION Warren is an intermediary who serves as an agent. What must be true of Warren’s work? A) He tends to maintain long-term relationships with the people he represents. B) He does not actually sell the products or services. C) He often represents several different competing products. D) He only represents one manufacturer in a […]
QUESTION Which of the following is true of rail transport? A) Railroads transport the greatest volume of domestic goods in the United States. B) Railroads are the least energy-efficient means of transport. C) Railroads are not as good as other means of transport for shipping bulky cargos. D) Railroads are most effective when used over […]
QUESTION Which of the following is true of agents and brokers? A) Agents and brokers own the products they handle. B) Agents and brokers usually carry inventory. C) Agents and brokers usually provide credit. D) Agents and brokers are usually neither wholesalers nor retailers. E) Agents and brokers earn profits rather than fees or commissions. […]
QUESTION Which of the following is a major drawback to road, or truck, transport? A) There are many places that trucks cannot get to. B) Trucks are relatively expensive. C) Trucks cannot deliver goods door to door. D) Trucks are the least flexible means of transport. E) Trucks are the least convenient means of transport. […]
QUESTION Which of the following is NOT true of direct selling? A) It is one of the oldest forms of nonstore retailing. B) It often employs the use of catalogs and other forms of direct mail. C) It consists of face-to-face selling. D) It involves selling to customers in their homes or where they work. […]
QUESTION What type of selling involves independent businesspeople or distributors selling products both on their own and by recruiting, motivating, supplying, and training others to sell those products? A) direct selling B) door-to-door selling C) house-party selling D) multilevel marketing E) direct marketing ANSWER Answer: D Explanation: D) Multilevel marketing involves independent businesspeople or […]
QUESTION How does direct mail marketing differ from catalog marketing? A) Direct mail marketing utilizes the mail as a way to reach customers. B) Catalog marketing culls consumer names from lists of target audiences. C) Direct mail marketing relies heavily on telemarketing. D) Catalog marketing includes all of the information consumers need to purchase products […]
QUESTION Which of the following is true of catalog marketing? A) It has only been around for the last 20 to 25 years. B) It consists of the mailing of promotional letters, brochures, and pamphlets. C) It markets to consumers on television. D) It allows customers to select products and order them from within the […]
