QUESTION Which of the following is MOST likely to use a distribution center rather than a storage warehouse? A) a farm equipment corporation storing seasonal agricultural items B) a grocer storing produce for redistribution to its several retail locations C) a retail chain storing Christmas merchandise through the winter, spring, and summer D) a superstore […]
QUESTION Which of the following is one of the three goals of promotion? A) to buy B) to close C) to discount D) to persuade E) to distribute ANSWER Answer: D Explanation: D) Promotion has three goals: to inform, to persuade, and to remind.
QUESTION Which of the following is NOT among the six major types of advertising strategies? A) reminder B) fear C) competitive D) publicity E) persuasive ANSWER Answer: D Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity […]
QUESTION Who is the pull promotional strategy aimed at? A) consumers B) producers C) marketers D) the media E) wholesalers and retailers ANSWER Answer: A Explanation: A) The pull promotional strategy is aimed directly at consumers, to get them to demand the product from retailers.
QUESTION Who is the push promotional strategy aimed at? A) consumers B) producers C) customers D) the media E) wholesalers and retailers ANSWER Answer: E Explanation: E) The push promotional strategy is aimed at wholesalers and retailers, to encourage them to market the product to consumers.
QUESTION A soft-drink maker is paying to have its product prominently included in a popular TV show so that many people will see it. What is this known as? A) pull promotional strategy B) competitive advertising C) publicity D) informational advertising E) product placement ANSWER Answer: E Explanation: E) Product placement involves sellers of […]
QUESTION Which of the goals of promotion is BEST represented by infomercials? A) to promote B) to inform C) to remind D) to persuade E) to distribute ANSWER Answer: D Explanation: D) To persuade consumers to buy a product, infomercials differentiate the product from competitive products and tell what its unique features are.
QUESTION Donna runs a manufacturer’s branch office. Which of the following must be true about the office’s function? A) It is a type of limited-function merchant wholesaler. B) It is also known as a rack jobber. C) It provides the same functions as cash-and-carry wholesalers. D) It carries no inventory. E) It has offices for […]
QUESTION What is the strategy of planning and coordinating the movement of materials and products from raw materials to final buyers called? A) logistics B) supply-chain management C) containerization D) limited-function management E) intensive management ANSWER Answer: B Explanation: B) Supply-chain management is the strategy of planning and coordinating the movement of materials and […]
QUESTION Warren is an intermediary who serves as an agent. What must be true of Warren’s work? A) He tends to maintain long-term relationships with the people he represents. B) He does not actually sell the products or services. C) He often represents several different competing products. D) He only represents one manufacturer in a […]
