QUESTION Who is the pull promotional strategy aimed at? A) consumers B) producers C) marketers D) the media E) wholesalers and retailers ANSWER Answer: A Explanation: A) The pull promotional strategy is aimed directly at consumers, to get them to demand the product from retailers.
Date: September 3rd, 2020
QUESTION Who is the push promotional strategy aimed at? A) consumers B) producers C) customers D) the media E) wholesalers and retailers ANSWER Answer: E Explanation: E) The push promotional strategy is aimed at wholesalers and retailers, to encourage them to market the product to consumers.
Date: September 3rd, 2020
QUESTION A soft-drink maker is paying to have its product prominently included in a popular TV show so that many people will see it. What is this known as? A) pull promotional strategy B) competitive advertising C) publicity D) informational advertising E) product placement ANSWER Answer: E Explanation: E) Product placement involves sellers of […]
Date: September 3rd, 2020
QUESTION Which of the goals of promotion is BEST represented by infomercials? A) to promote B) to inform C) to remind D) to persuade E) to distribute ANSWER Answer: D Explanation: D) To persuade consumers to buy a product, infomercials differentiate the product from competitive products and tell what its unique features are.
Date: September 3rd, 2020
QUESTION Which of the following would the nonprofit organization Protect the Bears be MOST likely to sponsor? A) political candidate advertising B) institutional advertising C) public service advertising D) brand advertising E) product placement advertising ANSWER Answer: C Explanation: C) Public service advertising consists of presentations, usually sponsored by nonprofit organizations, that are concerned […]
Date: September 3rd, 2020
QUESTION Which of the following is true of advocacy advertising? A) It promotes the sale of specific products. B) It supports a particular opinion about an issue. C) It is a type of public service advertising. D) It is a type of brand advertising. E) It is usually sponsored by nonprofit organizations. ANSWER Answer: […]
Date: September 3rd, 2020
QUESTION If a company wants to create goodwill and build a desirable image for itself rather than to specific products, which of the following would it choose? A) institutional advertising B) brand advertising C) advocacy advertising D) public services advertising E) direct-action advertising ANSWER Answer: A Explanation: A) Institutional advertising consists of presentations that […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT true of direct selling? A) It is one of the oldest forms of nonstore retailing. B) It often employs the use of catalogs and other forms of direct mail. C) It consists of face-to-face selling. D) It involves selling to customers in their homes or where they work. […]
Date: September 3rd, 2020
QUESTION What type of selling involves independent businesspeople or distributors selling products both on their own and by recruiting, motivating, supplying, and training others to sell those products? A) direct selling B) door-to-door selling C) house-party selling D) multilevel marketing E) direct marketing ANSWER Answer: D Explanation: D) Multilevel marketing involves independent businesspeople or […]
Date: September 3rd, 2020
QUESTION How does direct mail marketing differ from catalog marketing? A) Direct mail marketing utilizes the mail as a way to reach customers. B) Catalog marketing culls consumer names from lists of target audiences. C) Direct mail marketing relies heavily on telemarketing. D) Catalog marketing includes all of the information consumers need to purchase products […]
Date: September 3rd, 2020
