QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT among the promotional tools used in the promotional mix? A) advertising B) public relations C) personal selling D) distribution E) sales promotion ANSWER Answer: D Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional […]
Date: September 3rd, 2020
QUESTION Which of the following is MOST likely to use a distribution center rather than a storage warehouse? A) a farm equipment corporation storing seasonal agricultural items B) a grocer storing produce for redistribution to its several retail locations C) a retail chain storing Christmas merchandise through the winter, spring, and summer D) a superstore […]
Date: September 3rd, 2020
QUESTION Which of the following is one of the three goals of promotion? A) to buy B) to close C) to discount D) to persuade E) to distribute ANSWER Answer: D Explanation: D) Promotion has three goals: to inform, to persuade, and to remind.
Date: September 3rd, 2020
QUESTION Which of the following is NOT among the six major types of advertising strategies? A) reminder B) fear C) competitive D) publicity E) persuasive ANSWER Answer: D Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity […]
Date: September 3rd, 2020
QUESTION Who is the pull promotional strategy aimed at? A) consumers B) producers C) marketers D) the media E) wholesalers and retailers ANSWER Answer: A Explanation: A) The pull promotional strategy is aimed directly at consumers, to get them to demand the product from retailers.
Date: September 3rd, 2020
QUESTION Who is the push promotional strategy aimed at? A) consumers B) producers C) customers D) the media E) wholesalers and retailers ANSWER Answer: E Explanation: E) The push promotional strategy is aimed at wholesalers and retailers, to encourage them to market the product to consumers.
Date: September 3rd, 2020
QUESTION Which type of marketing is MOST used by QVC and the Home Shopping Network? A) video marketing B) direct mail marketing C) catalog marketing D) telemarketing E) multilevel marketing ANSWER Answer: A Explanation: A) Best represented by QVC and the Home Shopping Network, video marketing is marketing to consumers on television, either through […]
Date: September 3rd, 2020
QUESTION Shaun runs a manufacturer’s sales office. Which of the following must be true of Shaun’s business? A) It sells products but doesn’t carry inventory. B) It is the same as a manufacturer’s branch office. C) It is a limited-function merchant wholesaler. D) It has no sales representatives. E) It is owned and managed by […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT one of the five major ways of transporting materials through the supply chain? A) rail B) pipeline C) Internet D) road E) water ANSWER Answer: C Explanation: C) The five major ways of transporting materials through the supply chain are rail, road, pipeline, water, and air.
Date: September 3rd, 2020
