QUESTION If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use? A) fear-appeal advertising B) informational advertising C) reminder advertising D) direct-action advertising E) persuasive advertising […]
QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]
QUESTION Which of the following is NOT among the promotional tools used in the promotional mix? A) advertising B) public relations C) personal selling D) distribution E) sales promotion ANSWER Answer: D Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional […]
QUESTION Which of the following is MOST likely to use a distribution center rather than a storage warehouse? A) a farm equipment corporation storing seasonal agricultural items B) a grocer storing produce for redistribution to its several retail locations C) a retail chain storing Christmas merchandise through the winter, spring, and summer D) a superstore […]
QUESTION Which of the following is one of the three goals of promotion? A) to buy B) to close C) to discount D) to persuade E) to distribute ANSWER Answer: D Explanation: D) Promotion has three goals: to inform, to persuade, and to remind.
QUESTION Which of the following is NOT among the six major types of advertising strategies? A) reminder B) fear C) competitive D) publicity E) persuasive ANSWER Answer: D Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity […]
QUESTION Who is the pull promotional strategy aimed at? A) consumers B) producers C) marketers D) the media E) wholesalers and retailers ANSWER Answer: A Explanation: A) The pull promotional strategy is aimed directly at consumers, to get them to demand the product from retailers.
QUESTION Which of the following BEST defines greenwashing? A) the environmentally friendly process of washing produce B) fraudulent pyramid scheming aimed at large returns C) harvesting vegetables in more sustainable ways D) misleading marketing about the environmental benefits of a product E) covering legitimately eco-friendly products with informative seals ANSWER Answer: D Explanation: D) […]
QUESTION Which type of marketing is MOST used by QVC and the Home Shopping Network? A) video marketing B) direct mail marketing C) catalog marketing D) telemarketing E) multilevel marketing ANSWER Answer: A Explanation: A) Best represented by QVC and the Home Shopping Network, video marketing is marketing to consumers on television, either through […]
QUESTION Shaun runs a manufacturer’s sales office. Which of the following must be true of Shaun’s business? A) It sells products but doesn’t carry inventory. B) It is the same as a manufacturer’s branch office. C) It is a limited-function merchant wholesaler. D) It has no sales representatives. E) It is owned and managed by […]
