QUESTION Which of the following is NOT among the four primary considerations when deciding which media to buy? A) reach B) frequency C) brand D) continuity E) cost ANSWER Answer: C Explanation: C) The four main considerations when deciding which media to buy are reach, frequency, continuity, and cost.
Date: September 3rd, 2020
QUESTION Which of the following is true of integrated marketing communication? A) It utilizes different promotional tools one at a time. B) It combines advertising and public relations. C) It is limited in what it can and how it can communicate. D) It combines all four promotional tools. E) It does not utilize any of […]
Date: September 3rd, 2020
QUESTION If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use? A) fear-appeal advertising B) informational advertising C) reminder advertising D) direct-action advertising E) persuasive advertising […]
Date: September 3rd, 2020
QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT among the promotional tools used in the promotional mix? A) advertising B) public relations C) personal selling D) distribution E) sales promotion ANSWER Answer: D Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional […]
Date: September 3rd, 2020
QUESTION Which of the following is MOST likely to use a distribution center rather than a storage warehouse? A) a farm equipment corporation storing seasonal agricultural items B) a grocer storing produce for redistribution to its several retail locations C) a retail chain storing Christmas merchandise through the winter, spring, and summer D) a superstore […]
Date: September 3rd, 2020
QUESTION Which of the following is one of the three goals of promotion? A) to buy B) to close C) to discount D) to persuade E) to distribute ANSWER Answer: D Explanation: D) Promotion has three goals: to inform, to persuade, and to remind.
Date: September 3rd, 2020
QUESTION Which of the following is NOT among the six major types of advertising strategies? A) reminder B) fear C) competitive D) publicity E) persuasive ANSWER Answer: D Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity […]
Date: September 3rd, 2020
QUESTION Who is the pull promotional strategy aimed at? A) consumers B) producers C) marketers D) the media E) wholesalers and retailers ANSWER Answer: A Explanation: A) The pull promotional strategy is aimed directly at consumers, to get them to demand the product from retailers.
Date: September 3rd, 2020
QUESTION Who is the push promotional strategy aimed at? A) consumers B) producers C) customers D) the media E) wholesalers and retailers ANSWER Answer: E Explanation: E) The push promotional strategy is aimed at wholesalers and retailers, to encourage them to market the product to consumers.
Date: September 3rd, 2020
