QUESTION Which of the following is a benefit of using water transport? A) It is the fastest way to transport bulky cargo. B) It is the most convenient way to ship bulky cargo. C) For shipping bulky cargo, it offers the greatest flexibility. D) It is the cheapest method for shipping bulky cargo. E) There […]
Date: September 3rd, 2020
QUESTION Which of the following BEST describes informational advertising? A) It tries to develop a desire among consumers for the product. B) It tries to remind consumers of the existence of the product. C) It is also called comparative advertising. D) It attempts to stimulate an immediate purchase of a product through special sales or […]
Date: September 3rd, 2020
QUESTION Which of the following would be BEST transported by air? A) heavy, bulky cargo such as bricks or stone B) foreign oil or natural gas C) medicines or emergency medical equipment D) imported or exported automobiles E) raw materials such as coal or wheat ANSWER Answer: C Explanation: C) Because air transport is […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT among the four primary considerations when deciding which media to buy? A) reach B) frequency C) brand D) continuity E) cost ANSWER Answer: C Explanation: C) The four main considerations when deciding which media to buy are reach, frequency, continuity, and cost.
Date: September 3rd, 2020
QUESTION Which of the following is true of integrated marketing communication? A) It utilizes different promotional tools one at a time. B) It combines advertising and public relations. C) It is limited in what it can and how it can communicate. D) It combines all four promotional tools. E) It does not utilize any of […]
Date: September 3rd, 2020
QUESTION If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use? A) fear-appeal advertising B) informational advertising C) reminder advertising D) direct-action advertising E) persuasive advertising […]
Date: September 3rd, 2020
QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]
Date: September 3rd, 2020
QUESTION Which of the following is NOT among the promotional tools used in the promotional mix? A) advertising B) public relations C) personal selling D) distribution E) sales promotion ANSWER Answer: D Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional […]
Date: September 3rd, 2020
QUESTION Which of the following is MOST likely to use a distribution center rather than a storage warehouse? A) a farm equipment corporation storing seasonal agricultural items B) a grocer storing produce for redistribution to its several retail locations C) a retail chain storing Christmas merchandise through the winter, spring, and summer D) a superstore […]
Date: September 3rd, 2020
QUESTION Which of the following is one of the three goals of promotion? A) to buy B) to close C) to discount D) to persuade E) to distribute ANSWER Answer: D Explanation: D) Promotion has three goals: to inform, to persuade, and to remind.
Date: September 3rd, 2020
