Business

If a company wants to create goodwill and build a desirable image for

QUESTION If a company wants to create goodwill and build a desirable image for itself rather than to specific products, which of the following would it choose? A) institutional advertising B) brand advertising C) advocacy advertising D) public services advertising E) direct-action advertising   ANSWER Answer: A Explanation: A) Institutional advertising consists of presentations that […]

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Date: September 3rd, 2020

Which of the following is true of pipelines? A) Pipelines move only a

QUESTION Which of the following is true of pipelines? A) Pipelines move only about 2 percent of the total volume of U.S. domestic goods. B) Liquids transported via pipelines move very quickly. C) Pipelines are the cheapest mode of transportation. D) Pipeline transport is often affected by weather conditions. E) Pipelines are not considered a […]

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Date: September 3rd, 2020

Which of the following is NOT one of the main types of advertising? A

QUESTION Which of the following is NOT one of the main types of advertising? A) brand advertising B) institutional advertising C) advocacy advertising D) push/pull advertising E) public service advertising   ANSWER Answer: D Explanation: D) The types of advertising include brand advertising, institutional advertising (which includes advocacy advertising), and public service advertising. Push/pull is […]

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Date: September 3rd, 2020

Which of the following is a benefit of using water transport? A) It i

QUESTION Which of the following is a benefit of using water transport? A) It is the fastest way to transport bulky cargo. B) It is the most convenient way to ship bulky cargo. C) For shipping bulky cargo, it offers the greatest flexibility. D) It is the cheapest method for shipping bulky cargo. E) There […]

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Date: September 3rd, 2020

Which of the following BEST describes informational advertising? A) I

QUESTION Which of the following BEST describes informational advertising? A) It tries to develop a desire among consumers for the product. B) It tries to remind consumers of the existence of the product. C) It is also called comparative advertising. D) It attempts to stimulate an immediate purchase of a product through special sales or […]

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Date: September 3rd, 2020

Which of the following would be BEST transported by air? A) heavy, bu

QUESTION Which of the following would be BEST transported by air? A) heavy, bulky cargo such as bricks or stone B) foreign oil or natural gas C) medicines or emergency medical equipment D) imported or exported automobiles E) raw materials such as coal or wheat   ANSWER Answer: C Explanation: C) Because air transport is […]

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Date: September 3rd, 2020

Which of the following is true of integrated marketing communication?

QUESTION Which of the following is true of integrated marketing communication? A) It utilizes different promotional tools one at a time. B) It combines advertising and public relations. C) It is limited in what it can and how it can communicate. D) It combines all four promotional tools. E) It does not utilize any of […]

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Date: September 3rd, 2020

If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate

QUESTION If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use? A) fear-appeal advertising B) informational advertising C) reminder advertising D) direct-action advertising E) persuasive advertising   […]

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Date: September 3rd, 2020

Which of the following is true of intermodal shipping? A) It goes han

QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]

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Date: September 3rd, 2020