QUESTION If a company wants to create goodwill and build a desirable image for itself rather than to specific products, which of the following would it choose? A) institutional advertising B) brand advertising C) advocacy advertising D) public services advertising E) direct-action advertising ANSWER Answer: A Explanation: A) Institutional advertising consists of presentations that […]
QUESTION Which of the following is true of pipelines? A) Pipelines move only about 2 percent of the total volume of U.S. domestic goods. B) Liquids transported via pipelines move very quickly. C) Pipelines are the cheapest mode of transportation. D) Pipeline transport is often affected by weather conditions. E) Pipelines are not considered a […]
QUESTION Which of the following is NOT one of the main types of advertising? A) brand advertising B) institutional advertising C) advocacy advertising D) push/pull advertising E) public service advertising ANSWER Answer: D Explanation: D) The types of advertising include brand advertising, institutional advertising (which includes advocacy advertising), and public service advertising. Push/pull is […]
QUESTION Which of the following is a benefit of using water transport? A) It is the fastest way to transport bulky cargo. B) It is the most convenient way to ship bulky cargo. C) For shipping bulky cargo, it offers the greatest flexibility. D) It is the cheapest method for shipping bulky cargo. E) There […]
QUESTION Which of the following BEST describes informational advertising? A) It tries to develop a desire among consumers for the product. B) It tries to remind consumers of the existence of the product. C) It is also called comparative advertising. D) It attempts to stimulate an immediate purchase of a product through special sales or […]
QUESTION Which of the following would be BEST transported by air? A) heavy, bulky cargo such as bricks or stone B) foreign oil or natural gas C) medicines or emergency medical equipment D) imported or exported automobiles E) raw materials such as coal or wheat ANSWER Answer: C Explanation: C) Because air transport is […]
QUESTION Which of the following is NOT among the four primary considerations when deciding which media to buy? A) reach B) frequency C) brand D) continuity E) cost ANSWER Answer: C Explanation: C) The four main considerations when deciding which media to buy are reach, frequency, continuity, and cost.
QUESTION Which of the following is true of integrated marketing communication? A) It utilizes different promotional tools one at a time. B) It combines advertising and public relations. C) It is limited in what it can and how it can communicate. D) It combines all four promotional tools. E) It does not utilize any of […]
QUESTION If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use? A) fear-appeal advertising B) informational advertising C) reminder advertising D) direct-action advertising E) persuasive advertising […]
QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]
