Business

Which of the following is true of integrated marketing communication?

QUESTION Which of the following is true of integrated marketing communication? A) It utilizes different promotional tools one at a time. B) It combines advertising and public relations. C) It is limited in what it can and how it can communicate. D) It combines all four promotional tools. E) It does not utilize any of […]

Read full post

Date: September 3rd, 2020

If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate

QUESTION If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use? A) fear-appeal advertising B) informational advertising C) reminder advertising D) direct-action advertising E) persuasive advertising   […]

Read full post

Date: September 3rd, 2020

Which of the following is true of intermodal shipping? A) It goes han

QUESTION Which of the following is true of intermodal shipping? A) It goes hand in hand with containerization. B) It is any form of shipping that crosses state lines. C) It is any form of shipping that crosses international lines. D) It is being used less and less. E) It is only effective when used […]

Read full post

Date: September 3rd, 2020

Which of the following is NOT among the promotional tools used in the

QUESTION Which of the following is NOT among the promotional tools used in the promotional mix? A) advertising B) public relations C) personal selling D) distribution E) sales promotion   ANSWER Answer: D Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional […]

Read full post

Date: September 3rd, 2020

Which of the following is MOST likely to use a distribution center rat

QUESTION Which of the following is MOST likely to use a distribution center rather than a storage warehouse? A) a farm equipment corporation storing seasonal agricultural items B) a grocer storing produce for redistribution to its several retail locations C) a retail chain storing Christmas merchandise through the winter, spring, and summer D) a superstore […]

Read full post

Date: September 3rd, 2020

Which of the following is NOT among the six major types of advertising

QUESTION Which of the following is NOT among the six major types of advertising strategies? A) reminder B) fear C) competitive D) publicity E) persuasive   ANSWER Answer: D Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity […]

Read full post

Date: September 3rd, 2020