Business

Which players are involved in a typical three-intermediary distributio

QUESTION Which players are involved in a typical three-intermediary distribution channel, and how does the process work? What will be an ideal response?   ANSWER Answer: A typical three-intermediary distribution channel consists of a producer that sells to an agent/broker, that in turn sells to a wholesaler, that in turn sells to a retailer, that […]

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Date: September 3rd, 2020

Which advertising method would MOST likely be used to sell customers l

QUESTION Which advertising method would MOST likely be used to sell customers life insurance? A) informational advertising B) competitive advertising C) direct-action advertising D) fear-appeal advertising E) reminder advertising   ANSWER Answer: D Explanation: D) Fear-appeal advertising attempts to stimulate the purchase of a product by motivating consumers through fear of loss or harm. This […]

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Date: September 3rd, 2020

What’s the difference between agents and brokers? What will be an ide

QUESTION What’s the difference between agents and brokers? What will be an ideal response?   ANSWER Answer: Agents tend to maintain long-term relationships with the people they represent. Brokers, on the other hand, are usually hired on a temporary basis. Their relationship with the buyer or the seller ends once the transaction is completed. Explanation: […]

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Date: September 3rd, 2020

If you want to advertise your product by comparing it more favorably t

QUESTION If you want to advertise your product by comparing it more favorably to another brand, which of the following types of advertising would you MOST likely use? A) competitive advertising B) direct-action advertising C) informational advertising D) persuasive advertising E) fear-appeal advertising   ANSWER Answer: A Explanation: A) Competitive advertising, which is also called […]

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Date: September 3rd, 2020

What is a rack jobber? What will be an ideal response?

QUESTION What is a rack jobber? What will be an ideal response?   ANSWER Answer: A rack jobber is a limited-function wholesaler who furnishes products and display racks or shelves in retail stores and shares profits with retailers. Explanation: A rack jobber is a limited-function wholesaler who furnishes products and display racks or shelves in […]

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Date: September 3rd, 2020

What is Chrysler concerned with if it is considering how often its ads

QUESTION What is Chrysler concerned with if it is considering how often its ads should appear? A) reach B) frequency C) continuity D) cost E) persuasion   ANSWER Answer: C Explanation: C) Continuity is the timing of the ads, how often they appear, or how heavily they are concentrated within a given time period.

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Date: September 3rd, 2020

Give an example of how an intermediary adds value to a product. What

QUESTION Give an example of how an intermediary adds value to a product. What will be an ideal response?   ANSWER Answer: Intermediaries sell products where people want them. An example of this is a wholesaler that moves apples from orchards into retail stores, making it easier for consumers to shop for them. Explanation: Intermediaries […]

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Date: September 3rd, 2020

Which of the following is NOT among the six major types of advertising

QUESTION Which of the following is NOT among the six major types of advertising strategies? A) reminder B) fear C) competitive D) publicity E) persuasive   ANSWER Answer: D Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity […]

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Date: September 3rd, 2020