Business

Which of the following is a form of publicity? A) press release B) br

QUESTION Which of the following is a form of publicity? A) press release B) brand advertising C) institutional advertising D) advocacy advertising E) product placement   ANSWER Answer: A Explanation: A) Publicity is defined as unpaid coverage by the mass media about a firm or its products. A press release is a brief statement written […]

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Date: September 3rd, 2020

Which of the following is one of the basic tasks associated with perso

QUESTION Which of the following is one of the basic tasks associated with personal selling? A) public relations B) order processing C) reach D) continuity E) advocacy   ANSWER Answer: B Explanation: B) Three basic tasks are associated with personal selling: creative selling, order processing, and sales support.

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Date: September 3rd, 2020

When so-called “missionary” salespeople call on existing customers and

QUESTION When so-called “missionary” salespeople call on existing customers and provide them with product samples and information, what does this fall under? A) creative selling B) reach C) order processing D) sales support E) continuity   ANSWER Answer: D Explanation: D) Sales support consists not of selling products but of facilitating the sale by providing […]

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Date: September 3rd, 2020

What are low-cost marketing schemes that try to get customers’ attenti

QUESTION What are low-cost marketing schemes that try to get customers’ attention in unusual ways sometimes called? A) guerrilla marketing B) word-of-mouth marketing C) buzz marketing D) viral marketing E) face-to-face marketing   ANSWER Answer: A Explanation: A) Guerrilla marketing consists of innovative, low-cost marketing schemes that try to get customers’ attention in unusual ways.

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Date: September 3rd, 2020

Which of the following is a type of word-of-mouth marketing? A) guerr

QUESTION Which of the following is a type of word-of-mouth marketing? A) guerrilla marketing B) trade show marketing C) canned marketing D) viral marketing E) creative marketing   ANSWER Answer: D Explanation: D) Two types of word-of-mouth marketing are buzz marketing (using high-profile entertainment or news to get people to talk about their product) and […]

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Date: September 3rd, 2020

If, as a salesperson, you are using a “canned presentation,” what are

QUESTION If, as a salesperson, you are using a “canned presentation,” what are you most likely doing? A) asking questions to test the prospect’s willingness to buy B) determining the customer’s needs, and then tailoring your presentation to those needs C) using a fixed, memorized selling approach to present the product D) asking the prospect […]

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Date: September 3rd, 2020

Tino, a salesperson, is talking to a potential customer he has just co

QUESTION Tino, a salesperson, is talking to a potential customer he has just contacted. What step will Tino most likely undertake next? A) closing B) approaching C) qualifying D) prospecting E) public relations   ANSWER Answer: C Explanation: C) When a salesperson qualifies someone, he or she determines if the prospect has the authority to […]

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Date: September 3rd, 2020

If a company wants to create goodwill and build a desirable image for

QUESTION If a company wants to create goodwill and build a desirable image for itself rather than to specific products, which of the following would it choose? A) institutional advertising B) brand advertising C) advocacy advertising D) public services advertising E) direct-action advertising   ANSWER Answer: A Explanation: A) Institutional advertising consists of presentations that […]

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Date: September 3rd, 2020

Which of the following is true of pipelines? A) Pipelines move only a

QUESTION Which of the following is true of pipelines? A) Pipelines move only about 2 percent of the total volume of U.S. domestic goods. B) Liquids transported via pipelines move very quickly. C) Pipelines are the cheapest mode of transportation. D) Pipeline transport is often affected by weather conditions. E) Pipelines are not considered a […]

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Date: September 3rd, 2020

Which of the following is NOT one of the main types of advertising? A

QUESTION Which of the following is NOT one of the main types of advertising? A) brand advertising B) institutional advertising C) advocacy advertising D) push/pull advertising E) public service advertising   ANSWER Answer: D Explanation: D) The types of advertising include brand advertising, institutional advertising (which includes advocacy advertising), and public service advertising. Push/pull is […]

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Date: September 3rd, 2020