QUESTION What is the difference between a press release and a press conference? What will be an ideal response? ANSWER Answer: A press release is a brief statement written in the form of a news story or a video program that is released to the mass media to try to get favorable publicity for […]
Date: September 3rd, 2020
QUESTION How does sales promotion differ from advertising? What will be an ideal response? ANSWER Answer: Sales promotion focuses on short-term marketing incentives to stimulate either dealer interest or consumer buying, whereas advertising is paid nonpersonal communication by an identified sponsor using various media to inform an audience about a product. Explanation: Although they’re […]
Date: September 3rd, 2020
QUESTION What differentiates the trial close from the actual close? What will be an ideal response? ANSWER Answer: The trial close is a question or statement that tests the prospect’s willingness to buy. The actual close, on the other hand, concludes the presentation by asking the prospect to purchase the product. Explanation: The trial […]
Date: September 3rd, 2020
QUESTION When is personal selling appropriate, and when is it not appropriate? What will be an ideal response? ANSWER Answer: Personal selling is very expensive and, therefore, is only really appropriate when the product is somewhat expensive, somewhat complex, and aimed at few customers located close together. Less expensive, more common products that are […]
Date: September 3rd, 2020
QUESTION Why do you think the first promotional priority is to inform? What will be an ideal response? ANSWER Answer: The first promotional priority is to inform people about the product because they won’t buy something they know nothing about. Consumers need to be told what the product is, how to use it, where […]
Date: September 3rd, 2020
QUESTION Which of the following, if true, weakens the vice president’s argument? A) The low-rent, low-tax area is located farther from delivery sites. B) West Coast Unlimited’s competitors often place their distribution centers in relatively expensive locations. C) Better use of technology could reduce distribution costs more than a relocation could. D) Final customers are […]
Date: September 3rd, 2020
QUESTION A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price. Which of the following is the best criticism of this argument? A) It ignores the fact that improvements in wholesaler efficiency are relatively easy to duplicate. B) It fails to demonstrate […]
Date: September 3rd, 2020
QUESTION Which advertising method would MOST likely be used to sell customers life insurance? A) informational advertising B) competitive advertising C) direct-action advertising D) fear-appeal advertising E) reminder advertising ANSWER Answer: D Explanation: D) Fear-appeal advertising attempts to stimulate the purchase of a product by motivating consumers through fear of loss or harm. This […]
Date: September 3rd, 2020
QUESTION What’s the difference between agents and brokers? What will be an ideal response? ANSWER Answer: Agents tend to maintain long-term relationships with the people they represent. Brokers, on the other hand, are usually hired on a temporary basis. Their relationship with the buyer or the seller ends once the transaction is completed. Explanation: […]
Date: September 3rd, 2020
QUESTION If you want to advertise your product by comparing it more favorably to another brand, which of the following types of advertising would you MOST likely use? A) competitive advertising B) direct-action advertising C) informational advertising D) persuasive advertising E) fear-appeal advertising ANSWER Answer: A Explanation: A) Competitive advertising, which is also called […]
Date: September 3rd, 2020
