QUESTION Which of the following, if true, strengthens the argument for shifting to television infomercials? A) Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares. B) ValueNet could slightly modify its telemarketing techniques and receive a much better customer response. C) TV media production costs are […]
QUESTION What is the general rule to help you determine which distribution channel is best for your product? What will be an ideal response? ANSWER Answer: The general rule is: Make the product available in whatever number of locations, great or small, is needed to satisfy customers. Explanation: Knowing which distribution channel is best […]
QUESTION Which of the following, if true, most strengthens the argument for continuing direct mail marketing? A) The consumers that direct mail marketing reaches are much better prospects compared to those reached by advertising. B) Direct mail marketing accounts for 34 percent of all U.S. direct marketing spending. C) Direct mail marketing has proven to […]
QUESTION What would a company most likely consider when deciding between air and water as a mode of overseas transportation? What will be an ideal response? ANSWER Answer: The two biggest factors most companies consider when choosing between air and water for overseas transportation are price and time. While water is the cheapest form […]
QUESTION Which of the following, if true, weakens the argument for shifting to direct-response television marketing? A) Most customers perceive infomercial sales tactics to be loud, aggressive, and questionable. B) Some companies have found it difficult to adopt an infomercial strategy. C) Consumer behavior is highly dependent on the state of the economy. D) New […]
QUESTION What is supply-chain management, and how does the concept of logistics fit into it? What will be an ideal response? ANSWER Answer: Supply-chain management is the strategy of planning and coordinating the movement of materials and products along the supply chain, from raw materials to final buyers. Whereas supply-chain management is concerned with […]
QUESTION A sales manager at the company comments, “The age of telemarketing is over.” Is the sales manager correct? Why or why not? A) Yes, the National Do Not Call Registry marked the beginning of the end of this marketing approach. B) Yes, customers do not like to be inundated with a company’s calls. C) […]
QUESTION What is a likely consequence of a multilevel marketing distributor having many “downliners”? What will be an ideal response? ANSWER Answer: Having many “downliners,” or people selling for a distributor, means that the compensation is likely to be significant. Explanation: In multilevel marketing, distributors sell products both on their own and by recruiting […]
QUESTION Which of the following, if true, most weakens the argument for continuing direct mail marketing? A) Riverdale will have to use highly selective mailing lists to ensure that its messages reach the target audience. B) Some analysts predict a decline in the use of traditional forms of direct mail in coming years. C) Competitors […]
QUESTION If your company had many crates of fresh apples to be held briefly in storage before delivery to a dozen retail stores, would you choose a storage warehouse or a distribution center? Why? What will be an ideal response? ANSWER Answer: To store crates of apples briefly before delivery to a dozen individual […]
