Business

Companies whose stock is publicly traded must periodically provide acc

QUESTION Companies whose stock is publicly traded must periodically provide accounting information to outsiders. Indicate whether the statement is true or false.   ANSWER Answer: TRUE Explanation: Companies that trade their stock publicly are required to provide accounting to outsiders on a routine basis. These and other requirements are part of the regulations set forth […]

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Date: September 3rd, 2020

All of the following, if true, support the decision to produce the the

QUESTION All of the following, if true, support the decision to produce the thermal leak detector EXCEPT: A) Rising energy costs have made the identification of energy leaks more valuable. B) A significant proportion of customers live in settings that have a common fuel bill shared by many residents. C) Media coverage of the weather […]

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Date: September 3rd, 2020

Which of the following, if true, suggests that there was a failure in

QUESTION Which of the following, if true, suggests that there was a failure in planning in the marketing of the thermal leak detector? A) Inventory of the thermal leak detector has consistently been insufficient. B) Advertisements for the thermal leak detector failed to illustrate the amount of money that could be saved by identifying leaks. […]

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Date: September 3rd, 2020

Which of the following questions would have been most important for Bl

QUESTION Which of the following questions would have been most important for Black & Decker to ask before it decided to produce the thermal leak detector? A) What is the most effective way to package the product to protect it and communicate its value? B) How can retailers be persuaded to devote enough shelf space […]

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Date: September 3rd, 2020

Which of following, if true, strengthens the VP’s argument? A) Grips

QUESTION Which of following, if true, strengthens the VP’s argument? A) Grips customers are not very brand loyal and tend to choose Grips based on price alone. B) Customers are demanding more variety in the present product category. C) The company’s previous efforts at line extension resulted in the cannibalization of sales of its existing […]

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Date: September 3rd, 2020

Which of the following, if true, strengthens the CEO’s argument for br

QUESTION Which of the following, if true, strengthens the CEO’s argument for brand extension? A) Apple has been successful in brand extensions. B) Grips could launch the new products under an entirely new brand name. C) Grips had to recall its products twice in the recent past due to quality concerns. D) Top management at […]

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Date: September 3rd, 2020

Which of the following, if true, most seriously weaken the CEO’s argum

QUESTION Which of the following, if true, most seriously weaken the CEO’s argument for brand extension? A) Companies need to find new ways to increase revenues if they intend to stay in business. B) Grips started off as a bicycle retailer before finding its niche as a tire manufacturer. C) Most of Grips’ current customers […]

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Date: September 3rd, 2020

Which of the following, if true, weakens the argument for intensive di

QUESTION Which of the following, if true, weakens the argument for intensive distribution? A) Competitors follow an intensive distribution strategy. B) The company follows a penetration pricing policy to increase its market share. C) Market research indicates that customers prefer convenience and easy access to products while shopping. D) The company’s attempts at direct channel […]

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Date: September 3rd, 2020

Which of the following, if true, strengthens the argument for shifting

QUESTION Which of the following, if true, strengthens the argument for shifting to television infomercials? A) Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares. B) ValueNet could slightly modify its telemarketing techniques and receive a much better customer response. C) TV media production costs are […]

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Date: September 3rd, 2020

What is the general rule to help you determine which distribution chan

QUESTION What is the general rule to help you determine which distribution channel is best for your product? What will be an ideal response?   ANSWER Answer: The general rule is: Make the product available in whatever number of locations, great or small, is needed to satisfy customers. Explanation: Knowing which distribution channel is best […]

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Date: September 3rd, 2020