QUESTION One manager argues that Riverdale’s corporate image will suffer if customers receive too many e-mails about its different services and offerings. Which of the following, if true, is the most effective counterargument? A) Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in […]
QUESTION A single organization might employ both public and private accountants. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Many organizations employ both private (on the payroll) and public (outsourced) accountants as each provides different aspects of accounting services.
QUESTION Which of the following, if true, most weakens an argument for using e-mail for direct mail marketing? A) Growth in the use of e-mail for direct marketing is uncertain. B) Studies show that a large percentage of such e-mails go directly to customers’ spam folders. C) Riverdale has traditionally used catalogs for its direct […]
QUESTION The open-book management approach does not necessarily mean that employees will have to be taught how to read accounting and financial statements. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: For the open-book management approach to work, employees have to be taught how to read accounting and financial statements […]
QUESTION Which of the following best explains the relationship between marketing planning and marketing implementation? A) Sound marketing planning will overcome weaknesses in marketing implementation. B) Effective implementation will compensate for any weaknesses in marketing planning. C) Ineffective implementation will reveal whether there were any flaws in planning. D) Ineffective planning will reveal whether there […]
QUESTION Companies whose stock is publicly traded must periodically provide accounting information to outsiders. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Companies that trade their stock publicly are required to provide accounting to outsiders on a routine basis. These and other requirements are part of the regulations set forth […]
QUESTION All of the following, if true, support the decision to produce the thermal leak detector EXCEPT: A) Rising energy costs have made the identification of energy leaks more valuable. B) A significant proportion of customers live in settings that have a common fuel bill shared by many residents. C) Media coverage of the weather […]
QUESTION Why do you think the first promotional priority is to inform? What will be an ideal response? ANSWER Answer: The first promotional priority is to inform people about the product because they won’t buy something they know nothing about. Consumers need to be told what the product is, how to use it, where […]
QUESTION Which of the following, if true, weakens the vice president’s argument? A) The low-rent, low-tax area is located farther from delivery sites. B) West Coast Unlimited’s competitors often place their distribution centers in relatively expensive locations. C) Better use of technology could reduce distribution costs more than a relocation could. D) Final customers are […]
QUESTION A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price. Which of the following is the best criticism of this argument? A) It ignores the fact that improvements in wholesaler efficiency are relatively easy to duplicate. B) It fails to demonstrate […]
