QUESTION A single organization might employ both public and private accountants. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Many organizations employ both private (on the payroll) and public (outsourced) accountants as each provides different aspects of accounting services.
Date: September 3rd, 2020
QUESTION Which of the following, if true, most weakens an argument for using e-mail for direct mail marketing? A) Growth in the use of e-mail for direct marketing is uncertain. B) Studies show that a large percentage of such e-mails go directly to customers’ spam folders. C) Riverdale has traditionally used catalogs for its direct […]
Date: September 3rd, 2020
QUESTION The open-book management approach does not necessarily mean that employees will have to be taught how to read accounting and financial statements. Indicate whether the statement is true or false. ANSWER Answer: FALSE Explanation: For the open-book management approach to work, employees have to be taught how to read accounting and financial statements […]
Date: September 3rd, 2020
QUESTION Which of the following best explains the relationship between marketing planning and marketing implementation? A) Sound marketing planning will overcome weaknesses in marketing implementation. B) Effective implementation will compensate for any weaknesses in marketing planning. C) Ineffective implementation will reveal whether there were any flaws in planning. D) Ineffective planning will reveal whether there […]
Date: September 3rd, 2020
QUESTION Companies whose stock is publicly traded must periodically provide accounting information to outsiders. Indicate whether the statement is true or false. ANSWER Answer: TRUE Explanation: Companies that trade their stock publicly are required to provide accounting to outsiders on a routine basis. These and other requirements are part of the regulations set forth […]
Date: September 3rd, 2020
QUESTION All of the following, if true, support the decision to produce the thermal leak detector EXCEPT: A) Rising energy costs have made the identification of energy leaks more valuable. B) A significant proportion of customers live in settings that have a common fuel bill shared by many residents. C) Media coverage of the weather […]
Date: September 3rd, 2020
QUESTION Which of the following, if true, suggests that there was a failure in planning in the marketing of the thermal leak detector? A) Inventory of the thermal leak detector has consistently been insufficient. B) Advertisements for the thermal leak detector failed to illustrate the amount of money that could be saved by identifying leaks. […]
Date: September 3rd, 2020
QUESTION Which of the following questions would have been most important for Black & Decker to ask before it decided to produce the thermal leak detector? A) What is the most effective way to package the product to protect it and communicate its value? B) How can retailers be persuaded to devote enough shelf space […]
Date: September 3rd, 2020
QUESTION Which of following, if true, strengthens the VP’s argument? A) Grips customers are not very brand loyal and tend to choose Grips based on price alone. B) Customers are demanding more variety in the present product category. C) The company’s previous efforts at line extension resulted in the cannibalization of sales of its existing […]
Date: September 3rd, 2020
QUESTION Which of the following, if true, strengthens the CEO’s argument for brand extension? A) Apple has been successful in brand extensions. B) Grips could launch the new products under an entirely new brand name. C) Grips had to recall its products twice in the recent past due to quality concerns. D) Top management at […]
Date: September 3rd, 2020
