QUESTION An organization’s structure is the formal configuration of people, which determines the allocation of duties, responsibilities, and authority. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Public relations are considered to be more reliable than advertising. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Imagine a student receiving the following feedback from an instructor: You flunked the last test. You do not study hard enough. How would you restate the feedback to be more professional and focused on behavior. What will be an ideal response? ANSWER Student answers will vary, but should follow a pattern like this: […]
Date: September 3rd, 2020
QUESTION What questions would NOT be answered in the marketing plan section of a business plan? a. What are the sales forecasts for the product? b. What are the income projections for the product? c. How does the product compare to the competition? d. What will ensure repeat customers? ANSWER b
Date: September 3rd, 2020
QUESTION What is the best example of a mission statement? a. We are in the business of entertaining children. b. We are seeking improved profits. c. We must retrain our employees. d. We are focused on quality. ANSWER a
Date: September 3rd, 2020
QUESTION Which statement about the growth stage of the business life cycle is FALSE? a. Sales increase throughout the industry. b. New companies start up. c. Industries cluster in one geographical area. d. Production becomes more efficient. ANSWER c
Date: September 3rd, 2020
QUESTION Which statement about the introductory stage of the business life cycle is FALSE? a. One business is often alone in the industry. b. There is no need to worry about competition. c. New ventures spend a lot of money on marketing. d. Profits are usually invested back into the business. ANSWER b
Date: September 3rd, 2020
QUESTION Buzz and viral marketing are the most expensive forms of promotion. Indicate whether the statement is true or false ANSWER FALSE
Date: September 3rd, 2020
QUESTION Employees who have neither the effort nor the skills to do a job fall into the training category of ________. a. lifters b. life-support c. leaners d. learners ANSWER b
Date: September 3rd, 2020
QUESTION When writing a business plan, entrepreneurs identify the competition, including the ________, which is the subset of the group on which their product is focusing. a. strategic niche b. competitive niche c. market niche d. SWOT niche ANSWER c
Date: September 3rd, 2020
